Forecourt Trader - 30 years at the heart of the fuel retailing community

SHOP PRODUCT NEWS: Imperial adds Menthol to Player's range

27 June, 2014

Imperial Tobacco has introduced Player’s Menthol to its Player’s Range.

Player’s Menthol will be available to retailers from early August in Super King Size 19s, with an RRP of £6.49. Price-marked packs will also be available for a limited time at £6.25, while stocks last.

Madeleine Pearce, senior brand manager, FMC, at Imperial Tobacco, said: “Here at Imperial Tobacco we have an extensive programme of consumer research which ensures our category leading portfolio reflects the evolving preferences of UK adult smokers.

“The Player’s brand has become a major presence in the FMC category and the introduction of Player’s Menthol in the growing sub-economy sector will continue to offer valuable profit opportunities for retailers. Currently 91% of independent tobacco retailers already stock the Player’s range.

“Our research shows that consumers are continuing to seek a lower out of pocket spend when it comes to everyday purchases like tobacco products, and so it is important for us to not only refresh the existing range but also to continue to innovate to ensure we stay on top of the latest consumer trends.”

0117 963 6636

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 1 June 2020
RegionDieselLPGSuper ULUL
East Midlands112.14121.84107.50
North East110.9563.90125.31105.73
North West111.56121.79106.78
Northern Ireland108.93114.90103.65
South East113.3559.90123.22108.19
South West112.0958.90123.24106.99
West Midlands112.32122.47107.23
Yorkshire & Humber111.71121.15106.44

Most read

Have you introduced a new way of doing business/added new services during the pandemic, that you will continue to offer in the future?

Digital Edition