Forecourt Trader - 30 years at the heart of the fuel retailing community
Coca-Cola adds new Life to soft drinks category
Published:  12 July, 2014

Coca-Cola Enterprises (CCE) will be launching lower-calorie Coca-Cola Life in Great Britain in September.

First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. The cola contains a third less sugar and a third fewer calories than regular cola and is sweetened with a blend of sugar and naturally-sourced stevia leaf extract. As a result, a 330ml can contains 89 calories.

The launch is designed to drive incremental growth in the soft drinks category by appealing to 35-55 year old consumers who are looking for a lower calorie cola with sweetness from natural sources.

Coca-Cola Life will be available in 330ml cans, 500ml and 1.75ltr PET bottles, as well as in can multipacks all with striking green branding. The new product will be supported by in-store promotions, sampling and a marketing campaign that will include digital, outdoor and print.

Nick Canney, vice president sales and marketing at CCE, said: "The launch of Coca-Cola Life is an important part of our ongoing commitment to offer consumer choice for every occasion and meet changing lifestyle trends.

"Coca-Cola Life will sit alongside Coca-Cola, Diet Coke and Coke Zero, and is a truly differentiated proposition within the portfolio."

08457 227222

www.cokecce.co.uk

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

Most read

Are Tesco/VW's plans to build the largest EV charger network in supermarket car parks cause for concern for the traditional independent fuel retailer?

Calendar

See all events