Forecourt Trader - 30 years at the heart of the fuel retailing community
New Sunny D focus
Published:  01 July, 2003

Procter & Gamble is splashing out £7.5m on a six-month campaign to support Sunny D.

The activity represents a new direction for the brand, dealing explicitly with diet and nutrition issues, with the aim of supporting Sunny D’s

role as “a good alternative to fizzy drinks”.

The campaign uses an animated character – Max Wilde – as an example of an unrealistically perfect child to highlight the difficulties parents face in getting their kids to eat.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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