Forecourt Trader - 30 years at the heart of the fuel retailing community

SHOP PRODUCT NEWS: CCE expands Monster Energy range

25 July, 2014

Monster Energy, distributed by Coca-Cola Enterprises (CCE), has announced its latest investment into the brand by unveiling two new products.

The latest additions to the brand, which aim to drive incremental growth, are:

• Monster Assault, a blend of soda and energy, which is introduced into the GB market following successful activation across Europe; and

• Monster Energy ‘The Doctor’ – a special edition pack celebrating Monster’s ongoing relationship with the MotoGP series, which honours the motorsport star Valentino Rossi.

Caroline Cater, operational marketing director at CCE, said: “Product innovation is the key driver within the energy drinks sector, helping to increase consumer choice while maximising incremental growth.

“The launch of Monster Assault builds on the recent Rehab innovation with Energy+Tea and opens up a new opportunity for retailers. ‘The Doctor’ appeals to Monster Energy consumers’ love of motorsport, and celebrates one of the most popular sportspeople in the world.

“The new products help retailers to offer further choice to consumers, reinforced by the existing popularity of the Monster Energy brand. We are confident the new variants will play a key role in the brand’s continued sales growth.”

08457 227222

Keywords: CCE, Monster Energy

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 11 March 2019
RegionDieselLPGSuper ULUL
East Midlands130.10132.90120.67
North East129.08134.29119.18
North West129.62132.39119.92
Northern Ireland128.35125.75119.27
South East130.8571.90133.04121.53
South West130.29132.15121.01
West Midlands129.9664.90133.23120.58
Yorkshire & Humber129.42131.73119.63

Most read

As Shell and Gulf launch new loyalty programmes, do you welcome such schemes as a way of boosting business?


See all events