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SHOP PRODUCT NEWS: Belvita TV ad campaign

15 August, 2014

Mondelēz International’s healthy biscuit Belvita has kicked off a new campaign intended to maintain brand growth momentum and to build greater emotional engagement with its consumers.

Instead of seeing the morning as a series of problems to solve, the four-week Morning Win TV campaign focuses on the series of victories we have that can change our morning, or even our whole day.

The 30-second adverts will feature alongside top shows including Tipping Point Lucky Stars, Coronation Street, Emmerdale and X Factor, and will be supported with a promotion on the Capital Breakfast show and out-of-home activity close to retailers.

Rick Lawrence, who heads the biscuit category for Mondelēz International, said: “Belvita wants to be the brand that celebrates the morning. We want to celebrate the stories of busy people having those little victories that make for a successful morning – whether it’s making it to the gym before work, getting the kids to school on time, or just getting a run of green lights on your commute.

“The high-profile campaign means that Belvita will be front of mind with shoppers, so retailers should stock up in anticipation of increased demand.”

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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