Forecourt Trader - 30 years at the heart of the fuel retailing community

SHOP PRODUCT NEWS: Belvita TV ad campaign

15 August, 2014

Mondelēz International’s healthy biscuit Belvita has kicked off a new campaign intended to maintain brand growth momentum and to build greater emotional engagement with its consumers.

Instead of seeing the morning as a series of problems to solve, the four-week Morning Win TV campaign focuses on the series of victories we have that can change our morning, or even our whole day.

The 30-second adverts will feature alongside top shows including Tipping Point Lucky Stars, Coronation Street, Emmerdale and X Factor, and will be supported with a promotion on the Capital Breakfast show and out-of-home activity close to retailers.

Rick Lawrence, who heads the biscuit category for Mondelēz International, said: “Belvita wants to be the brand that celebrates the morning. We want to celebrate the stories of busy people having those little victories that make for a successful morning – whether it’s making it to the gym before work, getting the kids to school on time, or just getting a run of green lights on your commute.

“The high-profile campaign means that Belvita will be front of mind with shoppers, so retailers should stock up in anticipation of increased demand.”

01895 615000

www.mondelezinternational.co.uk





My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?