Forecourt Trader - 30 years at the heart of the fuel retailing community

SHOP PRODUCT NEWS: New look for Volvic

15 August, 2014

Volvic has launched a new look across its entire plain, sparkling, Juiced and Touch of Fruit ranges.

The new look is intended to give the brand a fresh, modern twist and to create a more consistent, iconic look across Volvic’s different ranges.

Alastair Strang, brand lead for Volvic, said: “We are thrilled to be bringing this new look for Volvic to British consumers. Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.

“But this is just the beginning. Beginning this autumn, Volvic will launch a £1m new 360 degree campaign across TV, social and above the line advertising to launch our new positioning.”

The new look packaging will hit stores throughout August and September. More details about Volvic’s new campaign will be unveiled in the coming months.

020 8799 5800

www.volvic.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 3 December 2018
RegionDieselLPGSuper ULUL
East133.90135.04125.01
East Midlands133.47136.01124.11
London133.76135.49124.09
North East132.51132.59122.24
North West133.2957.70135.66123.62
Northern Ireland131.65130.90123.81
Scotland133.4252.70133.20123.35
South East134.1956.90136.13124.89
South West133.5169.90134.52124.50
Wales133.0079.90131.10123.40
West Midlands132.92136.49123.81
Yorkshire & Humber132.84135.91123.48

Most read

With so much focus on battery-electric vehicles, do you think there should be a more balanced discussion to include the potential of other energy sources such as hydrogen?

Calendar

See all events