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SHOP PRODUCT NEWS: £4m campaign to back Ribena go ahead
Published:  03 September, 2014

Lucozade Ribena Suntory is supporting its Ribena core range with a £2.5m media spend and a return to TV this September.

The Blackcurrant characters will be back for the first time in three years with the aim to engage consumers, and generating sales for retailers.

The TV adverts will run until the end of September and aim to drive relevance and front of mind awareness among both new and existing shoppers.

The final frame will show the No Added Sugar 1 litre as well as the No Added Sugar 288ml Tetra Pak and RTD Ribena Light 500ml, which are key SKUs for the impulse channel.

Hannah Norbury, Ribena marketing director, said: “This renewed support for our Ribena core range is set to help generate growth and sales within the soft drinks category. At Lucozade Ribena Suntory we are dedicated to not only offering shoppers great tasting products, but ensuring these are backed up with support and investment that will drive growth.

“The campaign is a great opportunity for us to showcase our range of products and remind shoppers of the choice we offer. From our Original Blackcurrant Squash, to No Added Sugar and the ready-to-drink formats, there is a delicious taste available for all occasions and preferences.”

In addition to the TV adverts, the £2.5m media spend will also include outdoor advertising, digital and shopper activation running from October. The out of home advertising will focus on the Original Blackcurrant Squash.

0800 085 5229

www.ribena.co.uk




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