Forecourt Trader - 30 years at the heart of the fuel retailing community
SHOP PRODUCT NEWS: Campaign for Coca-Cola Life unveiled
Published:  05 September, 2014

Coca-Cola Enterprises (CCE) has unveiled a marketing support campaign which includes OOH, print, digital and experiential to support the launch of Coca-Cola Life as it seeks to build consumer awareness of its new brand.

Coca-Cola Life is aimed at adults looking for a new lower calorie option – and the media campaign is designed to have mass appeal with a campaign highlighting the inclusion of sweetness from natural sources, lower calorie option and the standout green packaging. The new cola contains a third less sugar and a third fewer calories than regular cola due to a blend of sugar and stevia leaf extract.

Nick Canney, vice president sales and marketing at Coca-Cola Enterprises, said: “The marketing campaign for Coca-Cola Life will create instant impact and ensure consumer awareness of the brand launch is high, helping to grow sales for retailers throughout the coming months.

“Coca-Cola Life along with Coca-Cola, Coke Zero and Diet Coke, is an important part of our ongoing commitment to offer consumer choice for every occasion and meet changing lifestyle trends. It forms part of our on-going strategy to bring innovative new products to the market to help drive incremental growth of the total soft drinks category.”

08457 227222

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?