Forecourt Trader - 30 years at the heart of the fuel retailing community

Tic Tac onto a winner

22 September, 2014
Page 52 

Ferrero has launched its biggest ever campaign on Tic Tac. Called Find a Fiver, the text-to-win promotion rewards every single purchase of the sweets with either £5 or a voucher for £5 off a minimum spend at Topman, Dorothy Perkins, Cineworld, Nails Inc, National Express or

It is backed by a £1.7m media spend including a shopper marketing programme, a new TV ad and video on demand, mobile, digital and social media activity all with the 'Give yourself five' message. Ferrero customer development director, Levi Boorer, says that by extending its advertising to include video on demand, it is ensuring that it accesses "a different group of consumers and opens the category to a wider range of shoppers".

01923 690 300

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?