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PRODUCT NEWS: Imperial extends L&B Blue Superkings range

24 September, 2014

Imperial Tobacco will be extending the newly launched L&B Blue Superkings range.

L&B Blue Superkings Menthol 19s will be available to retailers from the end of October with an RRP of £6.79. Price-marked packs will also be available while stocks last at £6.55.

Rebecca Cottee, brand manager for Lambert & Butler at Imperial Tobacco, said: “By introducing a menthol variant to the range we hope to build on the momentum of the hugely successful L&B Blue brand which has already achieved a 1.69% market share in its first six months.

“Consumers are increasingly seeking quality products from big brands but at a lower price. L&B’s strong brand name and heritage denotes L&B Blue as an entirely different offering from the more premium Lambert & Butler silver range. Together with the existing L&B Blue range L&B Blue Superkings Menthol offers retailers a strong margin of 6.67% making it a must-stock product for retailers.”

0117 963 6636

www.imperial-tobacco.com





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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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