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PRODUCT NEWS: Imperial extends L&B Blue Superkings range

24 September, 2014

Imperial Tobacco will be extending the newly launched L&B Blue Superkings range.

L&B Blue Superkings Menthol 19s will be available to retailers from the end of October with an RRP of £6.79. Price-marked packs will also be available while stocks last at £6.55.

Rebecca Cottee, brand manager for Lambert & Butler at Imperial Tobacco, said: “By introducing a menthol variant to the range we hope to build on the momentum of the hugely successful L&B Blue brand which has already achieved a 1.69% market share in its first six months.

“Consumers are increasingly seeking quality products from big brands but at a lower price. L&B’s strong brand name and heritage denotes L&B Blue as an entirely different offering from the more premium Lambert & Butler silver range. Together with the existing L&B Blue range L&B Blue Superkings Menthol offers retailers a strong margin of 6.67% making it a must-stock product for retailers.”

0117 963 6636

www.imperial-tobacco.com





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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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