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PRODUCT NEWS: Imperial extends L&B Blue Superkings range

24 September, 2014

Imperial Tobacco will be extending the newly launched L&B Blue Superkings range.

L&B Blue Superkings Menthol 19s will be available to retailers from the end of October with an RRP of £6.79. Price-marked packs will also be available while stocks last at £6.55.

Rebecca Cottee, brand manager for Lambert & Butler at Imperial Tobacco, said: “By introducing a menthol variant to the range we hope to build on the momentum of the hugely successful L&B Blue brand which has already achieved a 1.69% market share in its first six months.

“Consumers are increasingly seeking quality products from big brands but at a lower price. L&B’s strong brand name and heritage denotes L&B Blue as an entirely different offering from the more premium Lambert & Butler silver range. Together with the existing L&B Blue range L&B Blue Superkings Menthol offers retailers a strong margin of 6.67% making it a must-stock product for retailers.”

0117 963 6636

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Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

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