Forecourt Trader - 30 years at the heart of the fuel retailing community

PRODUCT NEWS: V2 Cigs launches to UK retailers

03 October, 2014

V2 Cigs, a global e-cigarette company that is independently owned, is making its V2 Cigs, V2 Cigs PRO Series and Vapour Couture product ranges available to UK retailers via the wholesale channel and direct from V2 Cigs’ website.

The company says it offers retailers an average profit margin of 40% with a range which includes; Classic Flavour Cartridges and Batteries, EX Series Cartridges & Batteries, Shisha Pens and Refillable E-Liquid Mini-Tank style Cartridges and E-Liquid Flavour Bottles plus the Soft Tip V2Cigs Disposable Electronic Cigarette.

Paul Hunt, UK managing director, V2 Cigs, commented: “We’re thrilled that V2 Cigs are now available to UK retailers following a year of building up consumer awareness and demand online via our direct to consumer business. We’ve had an increasing number of enquiries from consumers into what stores they can buy V2 Cigs from so broadening our distribution was the next natural step.

“The category is expanding fast and with approximately two million consumers having tried electronic cigarettes out of the 10 million smokers in the UK, this category doesn’t seem to be slowing down. We know through consumer testing that our electronic cigarettes score highly with smokers as they deliver the taste consumers like, which is why we’ve been successful to date online.

“We have some fantastic products to offer retailers as well as some exciting product developments down the line that will continue to interest consumers in the category. We therefore look forward to working with retailers in the UK market.”

To support its launch in the UK, V2 Cigs will be investing in trade marketing initiatives to drive awareness of the brand and its products with retailers while focusing on digital and sampling campaigns to raise awareness among consumers. V2 Electronic Cigarettes are available from P & H Plus Extra and Confex cash and carries nationwide and via V2’s website.

01733 555555.

Keywords: e-cigarettes, V2 Cigs

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East Midlands132.86137.09126.21
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
South East133.78139.62127.48
South West133.17138.78126.51
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?