Forecourt Trader - 30 years at the heart of the fuel retailing community

PRODUCT NEWS: Spooky sausages

20 October, 2014

Richmond is aiming to put the chilling into the chiller this Halloween with the launch of limited-edition seasonal themed packs.

The standout packaging features Halloween bats and pumpkins, and is designed to capture consumers’ attention during a key trading period.

Kerry Foods said it had launched the packs in response to insights that showed shoppers liked interactive packs around key events such as Halloween.

“Richmond is a firm favourite with mums, and our Halloween packs will create great standout at the fixture. We would encourage retailers to maximise Halloween theatre in store and tap into the incremental sales that the occasion offers,” said Joe Hunter, brand manager for Richmond.

The Richmond Halloween packs are available across all channels now.





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?