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PRODUCT NEWS: New campaign for J2O

14 November, 2014

Britvic is launching a new communications platform for its soft drink brand J2O. ‘There’s Joy in the blend’ is a £2.3m integrated marketing campaign created to encourage consumers to make an active choice when it comes to choosing a soft drink.

The campaign will include a new TV advert that launches this week and will be aired over a 12-month period, online (digital and social) and experiential activity.

Jonathan Gatward, GB marketing director, Britvic Soft Drinks, commented: “Our new marketing campaign is a way of retelling how J2O was created – concepts that you wouldn’t originally put together but blend perfectly. By bringing a fresh twist to our latest campaign we’re confident that consumers will look at the brand differently; breaking down any pre-conceived perceptions of J2O. In focusing on the mixology, we’re showing how we’re making great-tasting and exciting products that are perfect for adult palates. ”

0845 758 1781

www.britvic.co.uk

Keywords: Britvic, J2O




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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
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West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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