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PRODUCT NEWS: Ferrero expands Kinder brand

21 November, 2014

Ferrero is expanding its Kinder brand with the introduction of a new range of bite-sized chocolate confectionery suitable for sharing or on-the-go treating.

It offers two different sizes and three variants, and the brand is aiming to cater for the growing in-home sharing occasion, as well as on-the-go treating.

The new range will be available from January 2015 and will include Kinder Choco-Bons, Kinder Chocolate Mini and Kinder Chocolate with Cereals Mini.

All of the variants include individually wrapped bite-sized chocolates, with the larger sharing options featuring a re-sealable tab.

Levi Boorer, customer development director, commented: “Kinder continues to bring incremental growth to the kids’ confectionery category and there is now an exciting opportunity for us to move into a new sector, attracting additional shoppers to the brand.

“This move marks an important new chapter for Kinder and forms an integral part of Ferrero’s future plans. Kinder is a star performer in the confectionery category, as an £80m brand that is up 52.6% in value terms in a relatively flat market that grew by just 1.2%.”

The launch will be supported with a £1.3m TV advert featuring the tag line, ‘invented for kids, loved by everyone’. There will also be tailored in-store promotions and displays, shopper media and near store sampling.

In order to maximise the launch, there will also be a selection of free POS available to order from the Ferrero trade website.

01923 690300

Keywords: Ferrero, Kinder

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
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