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PRODUCT NEWS: Bestway extends own brand range
Published:  19 December, 2014

Bestway Wholesale has added a new zero sugar variant to its own label stimulation drink range.

Best-in Zero Sugar Stimulation Drink is a new-formulation carbonated fruit energy drink which is low calorie and contains no sugar.

Nick Brown, category manager for the Best-in family of products, commented: “Zero sugar soft drinks is a growing sector within the category as consumers become more conscious of their sugar intake. Stimulation drinks traditionally contain a high sugar content as a fuel source to increase alertness and energy levels working alongside taurine and caffeine.

“Best-in Zero Sugar has been specially formulated to maintain all the stimulation benefits but with sugar substitutes. The new recipe product is a fantastic and welcome addition to Best-in’s Sports and Energy range.”

The new drink is available in a 250ml impulse can with silver and black livery to ensure maximum on shelf impact and highlights the brand’s ‘Revive & Survive’ slogan.

Brown added: “The success of zero sugar products has grown to a stage where own label can now make a credible entry. Every second of every day a consumer buys a Best-in stimulation drink from an independent retailer with Original Stimulation selling an incredible 250ml can every 1.4 seconds. This shows the strength and sales potential of the brand and I would urge retailers to get behind the new launch and position Zero Sugar next to Original to maximise trial and additional sales.”

Best-in Zero Sugar Stimulation Drink is available in outers of 24 and is price marked 35p.

020 8453 1234

www.bestway.co.uk

www.batleys.co.uk




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Weekly retail fuel prices: 5 November 2018
RegionDieselLPGSuper ULUL
East137.39141.77131.15
East Midlands136.83141.29130.21
London137.3164.00142.01130.77
North East136.6271.90142.91129.54
North West136.76141.04129.86
Northern Ireland135.4675.90137.30129.71
Scotland137.10139.85130.11
South East137.69142.71131.15
South West136.8967.90141.98130.79
Wales136.65138.03130.10
West Midlands136.33141.77130.01
Yorkshire & Humber136.0163.90142.42129.74

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