Forecourt Trader - 30 years at the heart of the fuel retailing community

PRODUCT NEWS: Unilever duo support Comic Relief

16 January, 2015

PG tips and Persil are launching a range of limited edition packs (LEPs) this month with the aim of raising £1m in aid of Red Nose Day. Unilever will donate 8p from every promotional pack produced before March 2015. The activity will be supported by above-the-line campaigns for each brand, including digital and TV advertising, set to break in February.

Available exclusively across the Small & Mighty range of liquids, the Persil LEPs will feature a red Stain Eraser Ball, mimicking the iconic Red Nose.

The PG tips LEPs will feature the brand’s Monkey wearing Comic Relief’s Red Nose against the back drop of the London skyline, along with a prominent Red Nose Day logo.

Packs of Persil Small & Mighty detergent and PG tips tea will also carry key campaign cues including a ‘Help us raise £1 million for Red Nose Day’ flash, to encourage greater shopper engagement on shelf.

Kate Hearn, brand manager for PG tips at Unilever UK, comments: “As one of the UK’s leading FMCG suppliers, we’re delighted to be launching a range of limited edition packs this year across both the tea and laundry categories. We’re confident the packs will not only help raise much needed funds for Comic Relief, but also help drive retailer sales through increased consumer engagement, with both the Persil and PG tips packs specifically designed to create additional theatre in store.

“We’re encouraging all retailers to stock up sooner rather than later as we anticipate that these promotional packs will sell fast. Comic Relief is a fantastic charity and we’re proud to be a partner with them.”

0800 454611

www.pgtips.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 8 October 2018
RegionDieselLPGSuper ULUL
East136.17142.01131.81
East Midlands135.6273.90140.59131.07
London136.17142.34131.84
North East135.0670.90142.98130.55
North West135.71142.42131.11
Northern Ireland134.66136.90130.45
Scotland135.91141.81131.34
South East136.57142.77132.19
South West135.9457.90141.56131.84
Wales135.44138.47131.11
West Midlands135.1664.90142.37130.86
Yorkshire & Humber134.85143.21130.73

Most read

Are you concerned about any potential negative impact of the 'mega' mergers between MFG and MRH; and Sainsbury's and Asda?

Calendar

See all events