Forecourt Trader - 30 years at the heart of the fuel retailing community

Bring out the cake

19 January, 2015
Page 48 

Premier Foods says it is cementing its place as the leading player in the Easter cake market with a packaging revamp across the Mr Kipling range to bring it in line with the 'Life is better with cake' campaign launched last year. In addition, the company hopes to generate early interest via the early availability of its Cadbury Mini Egg cakes, Mini Roll and cake bar lines.

Premier says 'must stock' lines include lemon Viennese whirls; lemon bakewells; lemon fancies; Mini Egg nests; Mini Egg cakes; Cadbury 10 cake selection; and Cadbury Mini Egg gateau.

01727 815850

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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