Forecourt Trader - 30 years at the heart of the fuel retailing community

Pancake Day activity

02 February, 2015
Page 48 

Nutella is running its first bespoke integrated Pancake Day campaign, kicking off at the start of this month and running until Pancake Day, which this year falls on Tuesday, February 17.

The £1.4m 'Pancakes love Nutella' campaign includes a standalone Pancake Day TV ad, outdoor, digital, social media and radio activity, as well as in-store display solutions. The campaign will count down the days to Pancake Day, while tailored in-store display solutions will aim to increase awareness and sales.

According to Nielsen data, chocolate spread is the most popular topping of all sweet spreads on Pancake Day.

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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
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