Forecourt Trader - 30 years at the heart of the fuel retailing community

No regrets campaign

02 February, 2015
Page 48 

Coca Cola Enterprises (CCE) has invested in a multi-million pound Diet Coke campaign designed to help retailers drive sales of the soft drink by engaging with shoppers even further.

The new 'Regret Nothing' campaign is meant to inspire women to indulge their impulsive side. It follows research by Diet Coke that found that the fear of embracing your impulsive side can lead to self-restraint and regret. The insight forms the central theme to the campaign, which includes TV, print, social media and PR activity.

The print media part of the activity, for example, focuses on real-life, spontaneous stories that illustrate how consumers can 'regret nothing' when they opt for a Diet Coke. Pos will be available to capture the attention of shoppers along the path to purchase.

08457 227222

www.cokecce.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

Most read

As Shell and Gulf launch new loyalty programmes, do you welcome such schemes as a way of boosting business?

Calendar

See all events