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PRODUCT NEWS: Walkers introduces MixUps

13 February, 2015

Walkers has launched MixUps, a mixed bag of snacks, in shareable packs with an RRP £1.99.

Rolling out throughout February, Walkers MixUps offer a selection of different flavours and textures mixed together in one bag. The range is available in three product formats – Snacks, Popcorn and Crisps.

Each pack of Walkers MixUps Snacks includes a mixture of Doritos, Monster Munch, Wotsits and French Fries, with two flavour options – ‘Cheese’ and ‘Spicy’. Walkers MixUps Popcorn is available in Sweet & Salty and Sweet & Spicy flavours, while MixUps Crisps are available in Cheese & Bacon and Cheese & Worcester Sauce flavoured packs.

“At PepsiCo we’re excited to launch a new and innovative product which the whole family can enjoy. MixUps are a range of family sharing mixes that everyone will love in our popular Walkers flavours. Walkers is committed to developing new products and is working closely with retailers to add excitement in store and drive growth for the CSN category,” said Matt Goddard, field sales director at PepsiCo.

The launch will be supported with a new TV campaign alongside strong levels of in-store shopper marketing and social media.

0118 930 6666

Keywords: Walkers, MixUps

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