Forecourt Trader - 30 years at the heart of the fuel retailing community

PRODUCT NEWS: Kettle Chips offer 'Ultimate Trips'

16 February, 2015

Kettle Chips is launching a new 40g on-pack promotion, following the success of the handy pack promotion last year.

The ‘Ultimate Treat’ competition is running across its top five seasonings of Lightly Salted, Mature Cheddar & Red Onion, Sea Salt & Balsamic Vinegar, Sea Salt & Crushed Black Peppercorns and Sweet Chilli & Sour Cream, and the top four price-marked 40g packs.

Hundreds of instant win prizes are available, from trips to Paris, hot air balloon rides and deluxe theatre breaks, to gourmet Michelin lunches and luxury food hampers. In addition, the winner of the top prize will be able to choose their ‘Ultimate Treat’ holiday from three options: an American road trip, a Caribbean cruise or a luxury holiday in Mauritius. To enter the ‘Ultimate Treat’ competition, consumers need to go online and enter a unique code, printed on each promotional pack.

Jim Couchman, Kettle Foods head of impulse, said: “We encourage retailers to stock up on the Kettle Chips promotional packs to drive sales of their single serve premium crisps. Already purchased as an on the go treat, we are confident that the promotion will be highly popular with consumers and so further increase sales.”

The promotion will be supported by a trade press advertising campaign, as well as a range of POS from dump bins for retailers, to branded bus stops and pallet wraps within cash and carry depots. To amplify the on pack even further a programme of social media and PR activity is planned for the spring.

0800 616996

www.tradewithkettlechips.co.uk

Keywords: Kettle Chips




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?