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Product news: Nestlé Confectionery launches PMP lines

27 March, 2015

Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines including Kitkat, Rowntrees and Aero.

The promotion will be available from March 30 and offers Kitkat 4-finger milk, Kitkat Chunky Milk, Rowntrees Fruit Pastilles, Aero Milk, Aero Peppermint and Toffee Crisp impulse lines at 2 for £1 in price-marked packs. Non-price-marked packs will also still be available.

Nestlé Confectionery says independent research has shown that in terms of promotions on-pack both retailers and shoppers believe a multibuy price promotion is more motivating than either rounded price points, discounted prices or a percentage extra free. Seventy per cent of shoppers questioned said a multibuy price-promotion, such as two for £1, would encourage them to make a purchase.

A Nestlé UK & Ireland spokesperson said: “Price-marked packs are known to benefit both shoppers and retailers alike, with shoppers feeling like they are getting a bargain while retailers benefit from an increase in sales. For retailers looking to capitalise on this promotion we recommend displaying the range of featured packs together in an off-shelf display.”

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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