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Product news: Nestlé Confectionery launches PMP lines

27 March, 2015

Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines including Kitkat, Rowntrees and Aero.

The promotion will be available from March 30 and offers Kitkat 4-finger milk, Kitkat Chunky Milk, Rowntrees Fruit Pastilles, Aero Milk, Aero Peppermint and Toffee Crisp impulse lines at 2 for £1 in price-marked packs. Non-price-marked packs will also still be available.

Nestlé Confectionery says independent research has shown that in terms of promotions on-pack both retailers and shoppers believe a multibuy price promotion is more motivating than either rounded price points, discounted prices or a percentage extra free. Seventy per cent of shoppers questioned said a multibuy price-promotion, such as two for £1, would encourage them to make a purchase.

A Nestlé UK & Ireland spokesperson said: “Price-marked packs are known to benefit both shoppers and retailers alike, with shoppers feeling like they are getting a bargain while retailers benefit from an increase in sales. For retailers looking to capitalise on this promotion we recommend displaying the range of featured packs together in an off-shelf display.”

0800 6378 5385

www.nestle.co.uk





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Weekly retail fuel prices: 30 March 2020
RegionDieselLPGSuper ULUL
East118.96132.05114.52
East Midlands119.01131.46114.46
London119.6659.90134.71116.14
North East116.33131.57110.86
North West117.71131.66113.21
Northern Ireland113.94120.90108.13
Scotland117.18131.78111.83
South East120.0368.90132.46116.19
South West118.30130.34113.27
Wales116.8157.90127.95111.17
West Midlands118.8857.90135.85114.78
Yorkshire & Humber117.69131.84113.09

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