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Product news: Nestlé Confectionery launches PMP lines

27 March, 2015

Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines including Kitkat, Rowntrees and Aero.

The promotion will be available from March 30 and offers Kitkat 4-finger milk, Kitkat Chunky Milk, Rowntrees Fruit Pastilles, Aero Milk, Aero Peppermint and Toffee Crisp impulse lines at 2 for £1 in price-marked packs. Non-price-marked packs will also still be available.

Nestlé Confectionery says independent research has shown that in terms of promotions on-pack both retailers and shoppers believe a multibuy price promotion is more motivating than either rounded price points, discounted prices or a percentage extra free. Seventy per cent of shoppers questioned said a multibuy price-promotion, such as two for £1, would encourage them to make a purchase.

A Nestlé UK & Ireland spokesperson said: “Price-marked packs are known to benefit both shoppers and retailers alike, with shoppers feeling like they are getting a bargain while retailers benefit from an increase in sales. For retailers looking to capitalise on this promotion we recommend displaying the range of featured packs together in an off-shelf display.”

0800 6378 5385

www.nestle.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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