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Product news: Irn-Bru signs football sponsorship deal

27 March, 2015

AG Barr is launching a £6mn marketing investment in Irn-Bru, which will be spearheaded by a national TV campaign which breaks in April and runs for three months. The announcement coincides with Irn-Bru becoming the Official Soft Drink Partner of The Football League.

The three-year deal involves clubs across the Sky Bet Championship, League One and League Two and will kick-off during this year’s Play-Offs.

Adrian Troy, head of marketing at AG Barr, said: “Irn-Bru has always been a big supporter of football but this landmark deal signals our biggest season yet.

“We’re delighted to be partnering with The Football League to build on the popularity of our brand in England and to share our passion for football with fans and their communities right across the country.”

Shaun Harvey, chief executive of The Football League, said: "We are delighted to be entering into a partnership with a brand that is as well established and popular as Irn-Bru. I am sure our clubs will welcome the opportunity to work with a company that has such a successful track record in football sponsorship."

Ben Wright, commercial director at The Football League, said: “Having seen the strength and personality of Irn-Bru’s activation history, we felt a partnership would deliver the perfect fit, and activation platform, to drive the visibility and engagement of both brands to fans right across the country.”

01204 664295

www.irn-bru.co.uk

Keywords: Irn-Bru




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