Forecourt Trader - 30 years at the heart of the fuel retailing community

Esso rolls out new branding for fuel under Synergy label

07 April, 2015
Page 4 

Exxon Mobil is rolling out a new site image for its UK service stations along with new branding for its fuels.

The move is a development of the company's Synergy Fuel Programme and involves the installation of new 'Synergy Fuels' imaging at sites.

All the new signage is located at or adjacent to the fuel pumps and replaces all existing signage.

An Esso spokesman confirmed: "We are rolling out a new site image along with new product names at selected Esso-branded service stations in the UK.

"Synergy is the new name for the fuel products being offered at these sites."

Forecourt sites first to display the new livery included Kingscroft Service Station at Leatherhead, Surrey, which is close to the company's head office, and Brooklands Service Station at East Grinstead in West Sussex.

  • Weekly
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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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