Forecourt Trader - 30 years at the heart of the fuel retailing community

Targeting young adults

07 April, 2015
Page 72 

Coca-Cola Enterprises (CCE) is investing in its Schweppes mixers brand, with the launch of a new range and an advertising campaign aimed at a younger adult audience. A three-strong range of Schweppes sparkling juice drinks comprises grapefruit & blood orange, orange & cranberry and lemon & elderflower variants. The drinks are available in 750ml bottles and 330ml cans with rrps of £2 and 79p respectively.

The multi-million pound advertising investment sees the brand adopt a new, youthful tone of voice, 'separating men from boys and women from girls'.Activity begins later this month.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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