Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Makeover for McCoy's

07 May, 2015

McCoy’s is unveiling a new look across its entire range this summer. It is designed with a look that is intended to appeal to younger male consumers and has better shelf stand-out.

The brand is aiming to create desire for the McCoy’s portfolio with a more contemporary look and feel that will appeal to younger males and ensure strong impact at point of purchase.

Matt Collins, trading controller convenience at KP Snacks, commented: “This summer we’re transforming McCoy’s with a great new look across the range – which is particularly big news as it’s the brand’s first identity change in 15 years. This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers.

“Following a phenomenal first season as the Official Crisp Partner of The Football League, we’ll also be back in September with dedicated above the line and in-store support – watch this space for more details.”

0845 601 7583

www.kpsnacks.com

Keywords: McCoy's, KP Snacks




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?