Forecourt Trader - 30 years at the heart of the fuel retailing community

Orangina reinvention

13 May, 2015
Page 48 

Orangina is reinventing itself in the UK market and undergoing a complete update including a new target consumer, positioning, visual design, range and communications.

Jamie Nascimento, Orangina marketing manager at Lucozade Ribena Suntory, said the firm was creating and owning a new sector for Orangina in the soft drinks category: Special Any Day. New-look Orangina is targeted at so-called Open Socials; aged 22-plus, who are actively seeking out small pleasures to make every day feel a little different.

The new 420ml PET bottles (original and light) will be available from the end of the month with rrps of £1.20.

A nationwide £4m campaign will roll out in the coming months.

08702 408601

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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