Forecourt Trader - 30 years at the heart of the fuel retailing community

Orangina reinvention

13 May, 2015
Page 48 

Orangina is reinventing itself in the UK market and undergoing a complete update including a new target consumer, positioning, visual design, range and communications.

Jamie Nascimento, Orangina marketing manager at Lucozade Ribena Suntory, said the firm was creating and owning a new sector for Orangina in the soft drinks category: Special Any Day. New-look Orangina is targeted at so-called Open Socials; aged 22-plus, who are actively seeking out small pleasures to make every day feel a little different.

The new 420ml PET bottles (original and light) will be available from the end of the month with rrps of £1.20.

A nationwide £4m campaign will roll out in the coming months.

08702 408601

www.lrsuntory.com





  • Weekly
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  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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