Forecourt Trader - 30 years at the heart of the fuel retailing community

Orangina reinvention

13 May, 2015
Page 48 

Orangina is reinventing itself in the UK market and undergoing a complete update including a new target consumer, positioning, visual design, range and communications.

Jamie Nascimento, Orangina marketing manager at Lucozade Ribena Suntory, said the firm was creating and owning a new sector for Orangina in the soft drinks category: Special Any Day. New-look Orangina is targeted at so-called Open Socials; aged 22-plus, who are actively seeking out small pleasures to make every day feel a little different.

The new 420ml PET bottles (original and light) will be available from the end of the month with rrps of £1.20.

A nationwide £4m campaign will roll out in the coming months.

08702 408601

www.lrsuntory.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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