Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: Capri-Sun launches on-pack promotion
Published:  29 May, 2015

Coca-Cola Enterprises (CCE) is supporting its customers’ summer sales with the launch of a Capri-Sun ‘Squeeze the Day’ on-pack promotion.

Building on last year’s campaign, the promotion is designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-35 year old ‘millennials’ demographic, by offering consumers the opportunity to win their own bucket list adventures via an on-pack sticker.

Consumers can submit their own bucket list entry on a dedicated website, and then win it by sharing it on social media to gather votes. Each month the top 10 entries with the highest number of votes on the Capri-Sun Squeeze the Day website will get the opportunity to win a prize worth £2,000, with nine others within the chance of winning a prize worth £100 each. A panel will pick the winners and all the prizes will relate to their dream bucket list adventures.

Caroline Cater, operational marketing director at CCE, said: “The ‘Squeeze the Day’ promotion proved to be a successful campaign for us last summer, and we’re pleased to bring a new social element to the activity this year. By directly engaging with our target group of 20-35 year olds in their social domains, we aim to heighten the interest and awareness of the promotional packs. This, supported by the eye-catching in-store POS, will help retailers to make the most of the promotion and continue to drive sales this summer.”

The promotion will run across all Capri-Sun 330ml variants including the 89p price-marked 330ml Orange and Apple & Blackcurrant pouches.

08457 227222

www.cokecce.co.uk




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?