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product news: Capri-Sun launches on-pack promotion
Published:  29 May, 2015

Coca-Cola Enterprises (CCE) is supporting its customers’ summer sales with the launch of a Capri-Sun ‘Squeeze the Day’ on-pack promotion.

Building on last year’s campaign, the promotion is designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-35 year old ‘millennials’ demographic, by offering consumers the opportunity to win their own bucket list adventures via an on-pack sticker.

Consumers can submit their own bucket list entry on a dedicated website, and then win it by sharing it on social media to gather votes. Each month the top 10 entries with the highest number of votes on the Capri-Sun Squeeze the Day website will get the opportunity to win a prize worth £2,000, with nine others within the chance of winning a prize worth £100 each. A panel will pick the winners and all the prizes will relate to their dream bucket list adventures.

Caroline Cater, operational marketing director at CCE, said: “The ‘Squeeze the Day’ promotion proved to be a successful campaign for us last summer, and we’re pleased to bring a new social element to the activity this year. By directly engaging with our target group of 20-35 year olds in their social domains, we aim to heighten the interest and awareness of the promotional packs. This, supported by the eye-catching in-store POS, will help retailers to make the most of the promotion and continue to drive sales this summer.”

The promotion will run across all Capri-Sun 330ml variants including the 89p price-marked 330ml Orange and Apple & Blackcurrant pouches.

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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