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product news: Capri-Sun launches on-pack promotion
Published:  29 May, 2015

Coca-Cola Enterprises (CCE) is supporting its customers’ summer sales with the launch of a Capri-Sun ‘Squeeze the Day’ on-pack promotion.

Building on last year’s campaign, the promotion is designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-35 year old ‘millennials’ demographic, by offering consumers the opportunity to win their own bucket list adventures via an on-pack sticker.

Consumers can submit their own bucket list entry on a dedicated website, and then win it by sharing it on social media to gather votes. Each month the top 10 entries with the highest number of votes on the Capri-Sun Squeeze the Day website will get the opportunity to win a prize worth £2,000, with nine others within the chance of winning a prize worth £100 each. A panel will pick the winners and all the prizes will relate to their dream bucket list adventures.

Caroline Cater, operational marketing director at CCE, said: “The ‘Squeeze the Day’ promotion proved to be a successful campaign for us last summer, and we’re pleased to bring a new social element to the activity this year. By directly engaging with our target group of 20-35 year olds in their social domains, we aim to heighten the interest and awareness of the promotional packs. This, supported by the eye-catching in-store POS, will help retailers to make the most of the promotion and continue to drive sales this summer.”

The promotion will run across all Capri-Sun 330ml variants including the 89p price-marked 330ml Orange and Apple & Blackcurrant pouches.

08457 227222

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Weekly retail fuel prices: 19 November 2018
RegionDieselLPGSuper ULUL
East Midlands136.0380.90139.42127.59
North East135.57141.17126.21
North West135.87137.51127.34
Northern Ireland134.4375.90135.90127.11
South East136.6773.90138.44128.33
South West135.95135.06127.94
West Midlands135.2166.90137.51126.97
Yorkshire & Humber135.2465.90139.26127.05

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