Premier Foods unveils festive cakes range
Premier Foods is extending its festive cake range with seasonal additions from Mr Kipling and Cadbury. From Mr Kipling there is a new Mini Mince Pie Selection pack to add more variety to the line-up. The pack contains three each of Mr Kipling Deep Filled Mince Pies, Iced Topped Mince Pies and, a new addition especially for the selection pack, Frangipane Mince Pies.
Spring into action with 2020 line-up from Mondelēz
Mondelēz International has announced a busy line-up for Easter as it builds on last season’s momentum when it added £22m to the category, and plans to maximise Cadbury’s position as the number one Easter confectionery brand (Nielsen).
Cadbury launches new mini bar format
Cadbury is introducing a new pack format to its range for convenience in order to respond to growing consumer demand for wellbeing offers through portion control.
Cadbury expands its Brunch Bar range with new launches
Cadbury Brunch Bar is enabling retailers in the independent channel to expand their impulse biscuits range this autumn with the extension of one variety into a new format, and two brand-new launches.
Inventor Competition launched as first winner is unveiled
Cadbury Dairy Milk Choca-Latte, invented by Callum Clogher, is to become the latest addition to the Cadbury Dairy Milk range after winning a public vote that put him head to head against two other finalists in the brand’s Inventor Competition.
Cadbury marks start of football season with promotion
Cadbury is scoring a hat-trick this summer as it brings back its ‘Match & Win’ promotion for a third season starring football legend Thierry Henry. It will build on 2018 campaign, which was Cadbury’s biggest ever on-pack activation.
Mondelēz International unveils Christmas line-up
Mondelēz International has unveiled its plans for Christmas with advice to retailers to split Christmas into four phases to enable them to stock the right range at the right time.
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