Forecourt Trader - 30 years at the heart of the fuel retailing community
July

Easy way to top up

Forecourts with PayPoint terminals will now be able to sell easyMobile e-vouchers. The payment collection network says it will be the first to offer the new vouchers and retailers will receive 6% commission for each one sold.

Point of sale now online

Retailers can order free point-of-sale material from a new website. Launched by sales-support company, the Shelfmax Group, the site allows retailers to browse POS items listed by different manufacturers and order the pieces and quantities they want all at the same time. The items are then delivered directly to the shop. Retailers can pick and mix their own kits and there are plans for an option to allow them to tailor pieces to their own store.

Core appeal

A new apple flavour is being added to the Lucozade Energy range.According to consumer research, apple is the favourite flavour after orange.

Shining sales success

Summer is a key selling period for torches, when outdoor activities such as camping and caravanning can boost sales by more than 40%. Manufacturer Energizer is therefore urging retailers to stock up. The company says it is important to stock up with branded offerings as consumers buy on the basis of quality and performance and are prepared to pay more for a brand. Energizer recommends that forecourts stock the following products: the Duo 4AA, a regular torch and lantern in one; the Headlight 3LEDs and the Waterproof 2AA.

Milkshake's berry good

Milkshake brand For Goodness Shakes is now available in super berry flavour, made with real fruit and enhanced with a multi-vitamin supplement. The new flavour combines blueberries, raspberries, blackberries, strawberries and cherries and aims to attract more women to the range, which was first launched last year and includes big banana and great choc malt variants. Available in 500g bottles, Rrp is around £1.

Longer life for chilled fish range

Young's has launched the first in a series of chilled fish ranges with a longer shelf-life. The company says the new lines - which have an extended shelf life of at least 10 days - will help convenience and forecourt retailers to reduce wastage.

Calorie-count ads

Masterfoods will be reminding consumers that Maltesers are less than 190 calories a bag in a funny new TV ad. The £2m campaign will reassure consumers that Maltesers are the 'lighter way to enjoy chocolate'. It will be supported by wider PR activity.

Toblerone for girls

Kraft Foods is targeting female consumers with a limited edition 100g Toblerone bar. The exclusive bars feature a new pack design, with the traditional logo replaced on one side by the words 'To Myself' in pink lipstick letters. To encourage sales, retailers can order a special unit that holds 120 bars.

Try Froot for free

A 'try me free' money-back guarantee will feature on bottles of Minute Maid Froot Refresh for six weeks from August. Promotional neck collars will appear on 1.4 million 330ml bottles and will also communicate the functional benefits of the drink - said to count as one of the five recommended daily portions of fruit and veg.

New look for cigs

Imperial Tobacco has introduced new packaging across its Richmond cigarette range. Available now, the updated design aims to generate additional interest in the brand.

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Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East130.4761.40138.28126.22
East Midlands130.01140.66126.05
London130.41139.39126.85
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
Scotland129.84136.07125.15
South East131.04138.34126.93
South West129.9167.57137.18125.74
Wales129.00135.78124.71
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

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