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product news: Kellogg's teams up with Elf on the Shelf

Kellogg’s has teamed up with The Elf on the Shelf to give away 1,000 prize packages, each valued at up
to £80.

product news: Duerr's launches festive preserves advent calendar

Duerr’s has launched a festive preserves advent calendar.

product news: Quaker unveils new brand strapline

Quaker is launching a new campaign to restage the brand by communicating the simple power of the oat.

product news: Kingsmill adds to 50/50 range

Kingsmill has launched Kingsmill 50/50 Vitamin Boost, the latest addition to the Kingsmill 50/50 range.

product news: Kellogg’s introduces joyböl to the UK

Kellogg’s is targeting the convenience and travel sectors with the introduction of its new joyböl brand in the UK this month.

product news: Quaker expands into breakfast drinks

Quaker is expanding its portfolio with the introduction of a new breakfast drink range rolling out from this month.

product news: Marmite extends into breakfast biscuit category

This month, Unilever is entering the breakfast biscuit category for the first time with the launch of Marmite Breakfast Biscuits. The new savoury biscuit aims to target the increasing number of consumers seeking on-the-go breakfast options.

Morning munchies

For anyone looking to grab something for breakfast on their way to work, there's more choice than ever before. From pots of porridge to warm pastries, from a bacon bap to a protein bar, the range is growing all the time.

Yara International opens "world's largest" AdBlue production plant

AdBlue producer Yara International has opened what it describes as the world’s largest production capacity in Brunsbüttel, Germany. The new facility has a production capacity of 1.1 million tons of AdBlue per year.

Oats are on-trend

Open any book on healthy eating and you're bound to find porridge mentioned somewhere. That's because oats have long been known to help lower cholesterol and reduce the risk of heart disease. Plus they're a filling way to start the day.

Bring home the bacon

Competition for the breakfast spend has never been fiercer. Cafés and coffee shops have been doing it for years but now more pubs and restaurants are promoting morning meals. American/Italian restaurant chain Frankie & Benny, for example, serves breakfast until midday with prices starting at just £3.95 with unlimited tea and coffee for an extra £1.95. And trendy London-based Bombay café Dishoom offers a breakfast menu that includes a bacon and egg naan roll. The choice for the consumer has never been greater, however not all consumers have time to take their seats and spend an hour eating their breakfast. For many people, eating breakfast out-of-home means eating it in the car or on the train or at their desk at work.

Pots of growth

With 24% of UK adults buying breakfast-to-go at least once a week, and each of them picking up two or three items on average (him! data), it would be foolish to ignore this huge sales opportunity. Retailers serving bacon baps and hot sausage rolls are cashing in, but not every consumer wants something hot or wants to risk a greasy stain on their work clothes. You don't need to offer hot food to capitalise on breakfast sales, indeed some of the biggest growth is coming from ambient lines such as porridge pots and cereal bars.

Morning missions

Breakfast is so big at the new Essentials of West Meon store in Hampshire that sales are catching up with lunch. Manager Lucy Jordan says that from a hot food perspective, sales are definitely bigger at breakfast than lunch.

Taking the biscuit

There's a man in a pink dressing gown all over the telly at the moment, hunting down people who've missed their breakfasts. He tells them 'Breakfast is served' in the form of Kelloggs' Nutri-Grain Breakfast biscuits. But he's going to be very busy, as research has revealed that one in three people regularly skip breakfast. However, it is Mondelez International that lays claim to creating the breakfast biscuit category in the UK, in 2010 with Belvita aimed at adults who struggle to fit breakfast into their busy lifestyles.

Focus on Breakfast: Sunrise sellers

While cash-strapped consumers are eating breakfast at home more regularly, the breakfast occasion remains in growth with report company Mintel estimating that one in five adults or one in four full-time workers eat breakfast out of home.

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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