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product news: Kellogg's unveils £10m marketing plan

Kellogg’s has announced plans to drive out-of-breakfast consumption in 2018 with a £10m marketing campaign for Corn Flakes exploring the different times of day people eat cereal.

product news: Warburtons reveals new advert with Peter Kay

Bakery brand Warburtons has unveiled its latest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role.

product news: Roberts Bakery unveils rebrand

Roberts Bakery has rebranded as Roberts with the launch of a new identity, positioning and product offering.

product news: Bear Nibbles teams up with Puffin Books

Kids snacking brand Bear Nibbles and Puffin Books have agreed a partnership, aiming to introduce children into the world of reading.

product news: Quaker Oats introduces Quaker to Go range

Quaker Oats is expanding its offering with a range of Porridge To Go Breakfast Squares and Fruit & Oat Squeeze pouches.

product news: Hovis unveils lower carb bread

Hovis is looking to meet consumer needs for a healthier and more balanced lifestyle with the launch of a new Hovis Lower Carb range.

Oats are on-trend

Open any book on healthy eating and you're bound to find porridge mentioned somewhere. That's because oats have long been known to help lower cholesterol and reduce the risk of heart disease. Plus they're a filling way to start the day.

Bring home the bacon

Competition for the breakfast spend has never been fiercer. Cafés and coffee shops have been doing it for years but now more pubs and restaurants are promoting morning meals. American/Italian restaurant chain Frankie & Benny, for example, serves breakfast until midday with prices starting at just £3.95 with unlimited tea and coffee for an extra £1.95. And trendy London-based Bombay café Dishoom offers a breakfast menu that includes a bacon and egg naan roll. The choice for the consumer has never been greater, however not all consumers have time to take their seats and spend an hour eating their breakfast. For many people, eating breakfast out-of-home means eating it in the car or on the train or at their desk at work.

Pots of growth

With 24% of UK adults buying breakfast-to-go at least once a week, and each of them picking up two or three items on average (him! data), it would be foolish to ignore this huge sales opportunity. Retailers serving bacon baps and hot sausage rolls are cashing in, but not every consumer wants something hot or wants to risk a greasy stain on their work clothes. You don't need to offer hot food to capitalise on breakfast sales, indeed some of the biggest growth is coming from ambient lines such as porridge pots and cereal bars.

Morning missions

Breakfast is so big at the new Essentials of West Meon store in Hampshire that sales are catching up with lunch. Manager Lucy Jordan says that from a hot food perspective, sales are definitely bigger at breakfast than lunch.

Taking the biscuit

There's a man in a pink dressing gown all over the telly at the moment, hunting down people who've missed their breakfasts. He tells them 'Breakfast is served' in the form of Kelloggs' Nutri-Grain Breakfast biscuits. But he's going to be very busy, as research has revealed that one in three people regularly skip breakfast. However, it is Mondelez International that lays claim to creating the breakfast biscuit category in the UK, in 2010 with Belvita aimed at adults who struggle to fit breakfast into their busy lifestyles.

Focus on Breakfast: Sunrise sellers

While cash-strapped consumers are eating breakfast at home more regularly, the breakfast occasion remains in growth with report company Mintel estimating that one in five adults or one in four full-time workers eat breakfast out of home.

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Weekly retail fuel prices: 20 November 2017
RegionDieselLPGSuper ULUL
East123.5862.15130.21121.10
East Midlands123.21131.97120.77
London123.5556.90131.47121.21
North East122.7764.90132.16120.46
North West123.1057.80131.29120.64
Northern Ireland121.8564.20125.57120.27
Scotland123.3352.20129.79120.83
South East123.79131.06121.50
South West123.42130.49121.01
Wales123.15129.94120.50
West Midlands122.8761.90132.62120.73
Yorkshire & Humber122.9956.90131.53120.82

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