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product news: Marmite extends into breakfast biscuit category

This month, Unilever is entering the breakfast biscuit category for the first time with the launch of Marmite Breakfast Biscuits. The new savoury biscuit aims to target the increasing number of consumers seeking on-the-go breakfast options.

Morning munchies

For anyone looking to grab something for breakfast on their way to work, there's more choice than ever before. From pots of porridge to warm pastries, from a bacon bap to a protein bar, the range is growing all the time.

product news: Marmite launches low salt variant

Marmite is launching a new 25% reduced salt variant.

product news: Quaker introduces mix and match campaign

Following the success of the overnight oats on-pack promotion for Quaker Oats last summer, the brand is launching a new ‘mix and match’ campaign.

product news: belVita launches NutriBullet promotion

Mondelēz International’s healthy biscuit brand, belVita, is launching an on-pack promotion that will offer consumers the chance to win one of more than 1,000 NutriBullets.

Yara International opens "world's largest" AdBlue production plant

AdBlue producer Yara International has opened what it describes as the world’s largest production capacity in Brunsbüttel, Germany. The new facility has a production capacity of 1.1 million tons of AdBlue per year.

product news: Alpen adds variant to light cereal bar range

Alpen has launched a new variant to its range of light cereal bars.

product news: Jim Jams extends range

Reduced sugar jams and spreads maker Jim Jams is expanding its range after a surge in sales over the past year.

product news: Weetabix offers van prize

Weetabix is kick starting 2018 with a national competition giving convenience retailers the opportunity to win a van.

product news: Kellogg's unveils £10m marketing plan

Kellogg’s has announced plans to drive out-of-breakfast consumption in 2018 with a £10m marketing campaign for Corn Flakes exploring the different times of day people eat cereal.

product news: Warburtons reveals new advert with Peter Kay

Bakery brand Warburtons has unveiled its latest ad campaign, Pride & Breadjudice, which features Peter Kay in the starring role.

product news: Roberts Bakery unveils rebrand

Roberts Bakery has rebranded as Roberts with the launch of a new identity, positioning and product offering.

product news: Bear Nibbles teams up with Puffin Books

Kids snacking brand Bear Nibbles and Puffin Books have agreed a partnership, aiming to introduce children into the world of reading.

Oats are on-trend

Open any book on healthy eating and you're bound to find porridge mentioned somewhere. That's because oats have long been known to help lower cholesterol and reduce the risk of heart disease. Plus they're a filling way to start the day.

Bring home the bacon

Competition for the breakfast spend has never been fiercer. Cafés and coffee shops have been doing it for years but now more pubs and restaurants are promoting morning meals. American/Italian restaurant chain Frankie & Benny, for example, serves breakfast until midday with prices starting at just £3.95 with unlimited tea and coffee for an extra £1.95. And trendy London-based Bombay café Dishoom offers a breakfast menu that includes a bacon and egg naan roll. The choice for the consumer has never been greater, however not all consumers have time to take their seats and spend an hour eating their breakfast. For many people, eating breakfast out-of-home means eating it in the car or on the train or at their desk at work.

Pots of growth

With 24% of UK adults buying breakfast-to-go at least once a week, and each of them picking up two or three items on average (him! data), it would be foolish to ignore this huge sales opportunity. Retailers serving bacon baps and hot sausage rolls are cashing in, but not every consumer wants something hot or wants to risk a greasy stain on their work clothes. You don't need to offer hot food to capitalise on breakfast sales, indeed some of the biggest growth is coming from ambient lines such as porridge pots and cereal bars.

Morning missions

Breakfast is so big at the new Essentials of West Meon store in Hampshire that sales are catching up with lunch. Manager Lucy Jordan says that from a hot food perspective, sales are definitely bigger at breakfast than lunch.

Taking the biscuit

There's a man in a pink dressing gown all over the telly at the moment, hunting down people who've missed their breakfasts. He tells them 'Breakfast is served' in the form of Kelloggs' Nutri-Grain Breakfast biscuits. But he's going to be very busy, as research has revealed that one in three people regularly skip breakfast. However, it is Mondelez International that lays claim to creating the breakfast biscuit category in the UK, in 2010 with Belvita aimed at adults who struggle to fit breakfast into their busy lifestyles.

Focus on Breakfast: Sunrise sellers

While cash-strapped consumers are eating breakfast at home more regularly, the breakfast occasion remains in growth with report company Mintel estimating that one in five adults or one in four full-time workers eat breakfast out of home.

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Weekly retail fuel prices: 18 June 2018
RegionDieselLPGSuper ULUL
East132.18140.02129.21
East Midlands131.6092.90141.48128.80
London132.06140.40129.21
North East131.2866.90141.91127.99
North West131.52141.49128.24
Northern Ireland130.8069.90135.52128.45
Scotland131.78138.84128.60
South East132.40141.08129.46
South West131.8662.90140.58129.06
Wales131.5463.90140.13128.63
West Midlands131.1759.80140.83128.45
Yorkshire & Humber130.8879.90140.94127.89

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