Forecourt Trader - 30 years at the heart of the fuel retailing community
May

Volvic revival

New Volvic Revive is a water-based energy drink with no added sugar but added plant extracts including ginseng and guarana.

Pepsi-cola gets six of the best

Pepsi has new pack designs across all formats. In its 109 year existence, the brand's design has changed just 10 times but to keep pace with "the ever-changing interests of today's consumers", six different pack designs are being introduced. There's a lead design for each variant, with 'breakdancer' for Pepsi Max, 'global festivals' for Pepsi and 'chandelier' for Diet Pepsi.

Mars gets bigger - everyday

Confectionery continues to provide forecourt retailers with excellent sales opportunities, according to a new report by Mars. The company claims to be the only major confectionery manufacturer to have increased its share of chocolate sales in 2006 (by 0.5% to 27%), despite a slight market decline. Its performance was driven by 2.5% growth in the 'everyday chocolate' category. "Mars' policy of investing in fewer, but bigger and better promotional activities has been very successful in driving incremental sales," says trade relations manager Andrea Taylor. She says retailers can look forward to more of the same in 2007, including a big push behind Snickers, with a link to the new Die Hard 4 film, and a campaign featuring Mr T from the A-Team. In the meantime, forecourt retailers could achieve more than £3,000 worth of extra confectionery sales a year - an extra £700 profit - simply by getting confectionery displays right, with a range and display that reflects shopper behaviour. Sharing bags are increasingly important to forecourts, with bitesize pouches accounting for 20% of total confectionery sales in forecourts, where retailers should also capitalise on the impulse opportunity by stocking their best-selling products at the till.

Yummy new drinks

An indulgent dessert in a bottle is how best to describe Yum, a new drinks range from Vimto.

CDM's £6.5m media spend

Cadbury Trebor Bassett is spending £6.5m on a six-week campaign for Cadbury Dairy Milk - its biggest spend for any chocolate brand in five years. Activity includes TV, press, outdoor and digital advertising.

KP's big tasty nuts

KP Big Nuts are new from United Biscuits (UB).

Game on with Sprite

The latest on-pack promotion from Coca-Cola Enterprises gives consumers the chance to win 'The Ultimate Nintendo Wii Games Room'. Ten prizes are up for grabs every day throughout May and June. The prizes comprise a Nintendo Wii, a sports game, plasma screen and a mini fridge full of Fanta, Sprite and Dr Pepper.

Pots of real food

Heinz has launched a rival to Pot Noodle. Called Big Eat, the range of microwaveable pot snacks - rrp £1.39 - are targeted at teenagers after 'real food, real fast'.

Black slides in

Gallaher has added a Black variant to its Benson & Hedges line-up.

Chilled coffee boost

Emmi UK has secured a listing in Total forecourts for its Caffé Latte premium chilled coffee drink. There are three varieties: cappuccino, macchiato and light - all made with Swiss alpine milk. New to the range is a choco latte variant made with Swiss milk chocolate.

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Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East130.4761.40138.28126.22
East Midlands130.01140.66126.05
London130.41139.39126.85
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
Scotland129.84136.07125.15
South East131.04138.34126.93
South West129.9167.57137.18125.74
Wales129.00135.78124.71
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

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Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?

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