Forecourt Trader - 30 years at the heart of the fuel retailing community

It's the big ONE

With significantly more exhibitors than last year, and bigger stands - despite the economic climate - the International Forecourt & Fuel Equipment show (IFFE) 2009 promises to be a must-attend event for all those involved in the petrol retailing sector.

Hello to Diet Coke

Diet Coke is being backed by a new marketing campaign with a 'Hello You' theme, which will run throughout 2009.

Match made on TV

Nestlé Confectionery's Quality Street Matchmakers brand is now sponsoring Harry Hill's TV Burp.

Guylian eggs crack new look

Guylian is introducing a new pack design for two of its Easter eggs this spring.

Powerade rugby ball

Coca-Cola Enterprises' sports drink brand Powerade has re-signed sponsorship deals with both the English and Welsh rugby union teams.

Nytol returns to TV

Natural sleep aid Nytol is back on TV this month with the second showing of its Aardman-produced 'claymation' ad featuring a character called Joan.

Say cheese for Red Nose Day

Mini Babybel is running an on-pack promotion for Red Nose Day.

Gillette shave care

Gillette has launched Shave Care, described as its biggest range of step-by-step skin care products for men, to increase awareness and unlock growth potential across the £726m male grooming category. The brand is targeting UK men looking to take better care of their skin. The new Shave Care range includes: pre-shave scrub and wash; shave gels which shield the skin during the shave; and after-the-shave moisturiser, balm and gel which refuel the skin. The launch of the range will be supported by a strong advertising campaign across TV, print, online and digital outdoor media.

Sharing sensation

Walkers relaunches its Sensations brand this month. The packaging changes from white to black to make it look more premium. There is also the addition of two flavours to its sharing range - buffalo mozzarella & herbs and southern style barbecue. Both variants are available in 160g bags while southern style barbecue also comes in 95g bags. Kirk Tanner, Walkers VP Impulse UK & Ireland, says: "Staying in is the new going out which offers retailers a massive opportunity for incremental sales on sharing formats in impulse outlets."

Red Bull takes off

Red Bull has promised a year of excitement and inspiration for consumers and to drive profits for retailers as it kicks off what it describes as an "unparalleled marketing campaign" which sees the return of the cartoon ad on screens this month. The announcement comes off the back of a great December, with the company claiming its third highest Red Bull sales in the UK for any month in the company's history.

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Weekly retail fuel prices: 6 April 2020
RegionDieselLPGSuper ULUL
East Midlands116.69123.64110.94
North East114.52128.57108.80
North West115.5869.90124.67110.44
Northern Ireland112.26105.71
South East117.76127.48112.59
South West116.50123.98110.63
West Midlands116.74130.15110.50
Yorkshire & Humber115.67119.64110.20

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