Forecourt Trader - 30 years at the heart of the fuel retailing community
February

Slippery customers

The recent icy weather has caused no end of problems for businesses and organisations as staff and customers have battled against the elements. However, the problems have not ended at the front door. As snow is brought in by those who have managed to get across the threshold, hard surfaces can become dangerously slippery and cause a potential health and safety risk.

Fairbanks' big coup

Fairbanks, the wetstock management specialist, has announced that following the successful re-signing of its contract for BP company-owned and dealer sites, the expansion of its MRH contract and securing the Tesco PFS contract during 2009, it has been engaged by Murco Petroleum to provide wetstock monitoring, SIR-based leak detection and pump calibration audits on the company-owned network of 230 sites.

Mintel report shows Brits are big cereal spenders

Breakfast is a major focus of the day for British consumers, who spent £1.7bn on breakfast cereal in the past year, according to research company Mintel. And with 87% of adults in the UK eating cold breakfast cereal on at least a daily basis, it estimates the market will grow to £2.2bn by 2014.

Fairy reaches big 50

The leading dish-care brand Fairy is 50 years old this year, and to celebrate Procter & Gamble is introducing a limited edition of the iconic white bottle. A heavyweight marketing campaign spanning print, online, in-store and TV kicks off this month, and is expected to trigger a clamour for the anniversary bottles, which are priced at £1.20.

JTI's Sterling work

JTI is strengthening its number one value range offering with the launch of Sterling Menthol king size 20s. Available nationally in all retail channels from this month, the new variant responds to the rising demand of menthol cigarettes and adult smokers seeking value for money.

Panadol advances

Panadol Advance tablets will be back on national TV this month with screenings on both terrestrial and satellite stations through to March 7, representing a £500,000 investment for the first quarter. The 'Visible Man' ad, which uses a real man and woman, combined with computer graphics, has been updated to highlight Panadol's recent award as Pain Relief Product of the Year 2010 win. It also demonstrates how the Optizorb disintegration system used in Panadol Advance disperses in the stomach up to five times faster than ordinary paracetamol, allowing the paracetamol to reach the bloodstream more quickly.

Drop kick sales driver

Scott's Porage, Scotland's number one porridge, is launching a series of limited-edition packs to celebrate a partnership between Scotts Porage Oats and the Scottish Rugby Union.

Bubbling over

The introduction of Galaxy Bubbles this month will be supported by a £2.5m launch spend.

Cadbury price boost

Cadbury is launching a 45p rrp on-pack price promotion from this month for a limited period. The promotion will run across single bars of Crunchie, Double Decker, Twirl and Boost.

Premier's TV recipe

Premier Foods, the UK's largest food company, has signed a new deal for its Asian brand Sharwoods to fund Chinese Food in Minutes, a 13-episode cookery series to be broadcast on Wednesdays at 7.30pm on Channel Five.

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Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East130.4761.40138.28126.22
East Midlands130.01140.66126.05
London130.41139.39126.85
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
Scotland129.84136.07125.15
South East131.04138.34126.93
South West129.9167.57137.18125.74
Wales129.00135.78124.71
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

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