Forecourt Trader - 30 years at the heart of the fuel retailing community
March

New chew challenge

Rowntree's Fruit Pastilles will be back on TV screens for the first time in three years in a £4m media campaign. The new ad, which will first air on March 12, will see the return of the 'chew challenge'. It will show a young man attempting to put a Fruit Pastille in his mouth without chewing it in order to win an audience with a princess. But he fails to resist the tempting taste of the 25% real fruit juice in the sweets. The commercial will run on prime-time TV slots and will be supported by a digital campaign to encourage consumers to visit the Rowntree's Facebook page and relaunched website.

Werther's bags chocs

Storck UK is launching the Werther's Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.

Maximise your sales

Mars says its limited-edition Snickers Maximus provides forecourt traders with the perfect sales driver as it builds on its successful Mr T campaign. The bar comes without the nougat of a normal Snickers, leaving more room for a maximum serving of nuts and caramel.

Some men like it hot

Men are being used to push the delights of oven baked pasties eaten hot at home in a series of humorous 'Man Plea' ads which form part of Ginsters' biggest ever brand push. Supported with prime-time TV advertising, the £6.5m marketing investment for Man Plea is part of the company's commitment to driving new growth in the savoury pastries category, which has been adversely affected in the forecourt sector by reduced spend and footfall. The Man Plea campaign will also include online, in-store and outdoor advertising support. Andy Valentine, head of brand marketing for Ginsters, says: "We want consumers to appreciate just how great a Ginsters pasty or slice tastes hot from the oven, and that it can be eaten with accompaniments."

A Big Race every day

Cadbury is launching the Cadbury Spots v Stripes Race Season the latest game from its Spots v Stripes activation which is being supported by a £6.5m campaign, including TV and outdoor advertising, digital activity, PR, and the launch of the new limited-edition Big Race bar, rrp 54p.

Chips get mega spicy

Kettle Chips is spicing up its range with the launch of a jalapeno chilli variety.

Bunnies backed by ads

Cadbury is investing heavily in marketing support for its Dairy Milk Caramel Bunnies which, according to Nielsen data, were the number one Easter novelty launch in the past three years.

Powerade sports boost

New to the Powerade line-up is ION4, a still isotonic sports drink which will be used by Team GB and Paralympics GB to help them prepare for the London 2012 games.

Campbell's comeback

The Campbell's soup brand is back on UK shelves thanks to a link up with Symington's. Products include cup soups, simmer soups, savoury rice and savoury pasta and sauce.

Smokin' new flavour

Pringles are available in a new smokey bacon flavour. Brand owner P&G says bacon is a popular flavour trend for crisps and snacks, showing continual year-on-year growth.

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

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