Forecourt Trader - 30 years at the heart of the fuel retailing community
June

Forecourts win awards

A string of awards were presented to forecourt retailers at Palmer & Harvey's Pro-Retail Show gala dinner last month.

Carry on complaining

Retailers are again being urged to take action against what they perceive to be 'unfair' or 'predatory' pricing. Andrew Lawrence of Lawrences Garages, who chaired last month's RMI Petrol meeting in Gatwick, West Sussex, said it was incumbent on everyone to write to their MPs where there were problems.

Get set for Nestlé's new biggest-ever promotion

Nestlé is anticipating a huge response to its latest 'Get Set, Go Free' campaign, the company's biggest-ever promotional event. Backed by a £3m media campaign and fronted by World Diving Champion Tom Daley, the Get Set, Go Free promotion was first run last year, and triggered a 27% year-on-year uplift in sales. It has been refined for 2011, and will run across seven categories - including coffee, cereals and confectionery offering consumers the opportunity to try out a range of 27 activities for free at over 5,000 venues in the UK and Republic of Ireland.

V Water joins SoBe

Britvic and PepsiCo are relaunching functional water V Water under the SoBe brand name. The new SoBe V Water range has six flavours, each with distinct benefits. They include two new variants: vrroom (tropical citrus) with vitamins C, D and E, calcium, zinc and selenium; and forti-fight (blackcurrant & goji berry) with zinc and vitamin C. These two are designed to appeal to a wider audience specifically 20-25-year-olds who want soft drinks that complement their lifestyle. SoBe V Water is backed by the launch of a new Facebook site as well as outdoor advertising and sampling.

Vimto targets teens

Vimto Soft Drinks is putting £6.5m behind its Seriously Mixed Up Fruit summer campaign which aims to reach 95% of UK teens. It has tripled its investment in digital media so the drink's 200,000 Facebook fans can gain exclusive access to competitions and promotions. The brand has worked with major figures in film, media and animation to create the campaign, which includes a mix of radio, online, consumer sampling, trade press and TV.

Anchor's birthday bash

The Anchor cows are back to celebrate the butter brand's 125th birthday. A new 40-second TV ad sees the cows getting ready for Anchor's 125th birthday party in a barn next to the dairy.

Irn-Bru's big ad push

AG Barr is backing Irn-Bru with a £3m media programme in a bid to increase consumer demand beyond the drink's Scottish heartland.

Birds Eye adds rice

New Birds Eye Rice Fusions combines vegetables with fluffy, steamed rice. There are four varieties: Mediterranean vegetables; egg fried rice with peas; pilau with peas & spinach; and country mushroom. Each contains no artificial colours, flavours or preservatives. The rice cooks in the microwave in three minutes.

Fanta hits the Beach

Coca-Cola Enterprises has launched a new sub-brand for Fanta.

Racing start for EQ8

Formula 1 competitor Team Lotus is looking to make an impact on and off the track this season with the launch of a new range of energy drinks called EQ8. With claims that it is made from 100% natural ingredients, and contains moderate levels of natural caffeine, the company says EQ8 has been designed to quench the thirst of those put off by high levels of caffeine and synthetic ingredients. It comes in three variants cranberry & apple; orange & passion fruit; and original. For launch it will carry an rrp of £1 per can, supported by bespoke promotional opportunities with individual forecourt traders, about which EQ8 is happy to discuss with them direct.

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Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East130.4761.40138.28126.22
East Midlands130.01140.66126.05
London130.41139.39126.85
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
Scotland129.84136.07125.15
South East131.04138.34126.93
South West129.9167.57137.18125.74
Wales129.00135.78124.71
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

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