Forecourt Trader - 30 years at the heart of the fuel retailing community

Supermarket sweep

More than two thirds of UK motorists are more likely to refuel their cars at a supermarket petrol station than any other forecourt, according to new research by customer intelligence company Market Force.

Shop Doctor: Esso/On the Run Service Station, Chiswick Flyover, Chiswick, London

Lonesome George and the fuel duty Balls-up...

Throughout June there was endless speculation in the media over whether the government would stick with its planned fuel duty increase on August 1. At the same time, with crude oil prices having fallen from a peak of around $130 a barrel earlier in the year to around $90, pump prices had fallen steadily to a point where 'mainstream' retail sites in some areas had started selling unleaded petrol at below 130ppl. It seemed pretty obvious that the lower commodity price gave the perfect cover for a tax rise. And, since the Chancellor had already performed so many U-turns reversing Budget announcements that he must be feeling dizzy, surely this was one tax increase that would go ahead, regardless of unpopularity?

Service Centre: Jac Roper reveals an extra happy ending for one Forecourt Trader reader

Credit where credit is due

Going for gold

The 2012 Olympics is finally within touching distance and one company that is fully engaged with the opportunity is BP. Its forecourts up and down the land have been appropriately adorned with Olympic imagery, most notably of the six athlete ambassadors that BP has been supporting on their Olympic journey for the past two years.

Retailer profile: Sewell Retail

L ast year was an unsettled one for Hull-based Sewell Retail. When Total announced that it intended to sell its UK retail and marketing operations in September 2010, the Top 50 Indie was thrown into disarray.

Forecourt maintenance: Enduring image

They say you should never judge a book by its cover but most people are still swayed by first impressions. When choosing a restaurant in an unfamiliar high street, for example, the outlet sporting a clean and bright exterior with smart and tidy furnishings inside is likely to win far more customers than a shabby-looking place next door.

Chilled & fresh: Cool customers

The forecourt shopper's main reason for visiting a site is still to top up with fuel. But, according to Him's Convenience Tracking Programme survey of 22,000 shoppers, the second reason is for 'newsagent' items such as tobacco and newspapers, followed by food-to-go, top-up items and treats. These latter three categories all feature in your chillers for example, a sandwich, a pint of milk and an indulgent creamy yogurt.

Healthcare: Looking good

The big news in male grooming so far this year has been the Lynx brand's move into hair care. Brand owner Unilever says the new range "taps into the strong and sustained growth of the male grooming market". The company's internal stats show that use of deodorants by men has increased by almost 40% in the past 15 years, while Kantar Worldpanel data reveals that hair care plays a major role in daily routines for men accounting for 14% of male grooming usage occasions.

Day in the Life: Joe Brough

The day starts at around 6.30am with either the dog, the children or the alarm waking us up. We all try to eat breakfast together then head off in our separate directions.

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Weekly retail fuel prices: 30 March 2020
RegionDieselLPGSuper ULUL
East Midlands119.01131.46114.46
North East116.33131.57110.86
North West117.71131.66113.21
Northern Ireland113.94120.90108.13
South East120.0368.90132.46116.19
South West118.30130.34113.27
West Midlands118.8857.90135.85114.78
Yorkshire & Humber117.69131.84113.09

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