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Offering customers free coffee as 'bait' to get them onto your site is the way forward for the coffee-to-go market. That's the view of Jason McNally, chief executive of Simply Coffee.

EasyCoffee's PFS push

EasyCoffee is keen to push its coffee offer to forecourt retailers following a successful pilot stage and eight store openings across the UK. The company's CEO and co-founder Nathan Lowry said there had been considerable interest from potential franchisees, with the brand planning to open another 200 coffee shops in the next three years and having secured development partnerships with seven franchisees that have committed to delivering 50% of these.

Nathan Lowry (left), easyCoffee CEO & co-founder; and Nazir Ismail, director coffee to go
  (Photo:  )

easyCoffee targets forecourts

Easycoffee is keen to push its coffee offer to forecourt retailers following a successful pilot stage and eight store openings across the UK.

Cimbali extends range of coffee machines

Cimbali has extended its range of automatic professional coffee machines with the launch of the S20, a smaller version of the S30 Perfect Touch.

Pushing the right buttons

The UK's love affair with coffee shows no sign of cooling down. Indeed, according to Mintel data, the UK's coffee shop market has grown by 37% since 2011, rising from £2.4bn to £3.4bn. However, despite the perceived dominance of specialist coffee retailers, as many as 44% of Brits buy their hot drinks from non-specialists. In fact, 53% of people surveyed by Nestlé Professional buy coffee-to-go, with 23% buying it from forecourts and 19% from convenience stores.

No break for coffee

If you thought there were already more than enough Costa Coffee shops dotted all over the UK, you'd be mistaken. That's because, according to Costa itself, its network plan "shows opportunity for at least 3,000 stores in the UK compared to just over 2,200 today". In addition, it has plans to put in more Costa Express machines and to upgrade machines with new management systems, "which will enhance scalability" and allow the company to monitor and control the machines and their content remotely. There will also be upgrades to customer screens "to bring the best quality experience" and to help retailers by enabling options such as site-specific advertising.

Roasting success

Coffee-to-go is a big success story for Hull-based Sewell on the go. The Top 50 Indie has 16 machines across its 12 sites with the busier sites having two or even three machines.

Express delivery

Earlier this year, Top 50 Indie the Chartman Group was named as the first independent retailer to install three Costa Express machines at one of its sites. And on the day the third machine was installed at the company's Winning Post site just outside Exeter, the three machines served 350 cups in total.

Sip Service

The fact that Costa was recently named the Nation's Favourite Coffee Shop brand for its fifth consecutive year (Allegra Project Café 15) came as no surprise to Vicky Nielsen from Cambuslang Service Station in Cambusland near Glasgow, as she says the coffee it serves is lovely. "We've had a Costa machine in here for about a year now and we have regulars who come in just for the coffee. It's so good it sells itself," she says. "Lattes are the best seller and there are two sizes: regular for £2.10 and large for £2.40."

Steaming ahead

While the expansion of the coffee shop chains such as Costa and Starbucks is the main driver of coffee shop market growth, according to Allegra Strategies, it is consumers who will shape the future marketplace with their demands for premium coffee, any time, anywhere. And that is, of course, good news for forecourt operators.

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Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East Midlands130.01140.66126.05
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
South East131.04138.34126.93
South West129.9167.57137.18125.74
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

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