Forecourt Trader - 30 years at the heart of the fuel retailing community

Future-proof service

Take two former oil company executives with time on their hands, add in a chance meeting, and the opportunities presented by a rapidly changing oil industry, and what do you get? A new management and consulting company called Fuel Supply Solutions Ltd. Patrick Hudson most recently retail marketing manager at ConocoPhillips; and Keith Guppy holder of many senior management positions at Elf and Amoco, and founder of Big Oil can muster a mighty 60-years industry experience between them.

Working at the margins

Fuel retailers, who were already operating in a very tough market, are facing increased downward pressure on the prices they can charge, according to the annual Global Pricing Study conducted by strategy and marketing consultants Simon-Kucher & Partners (SKP).

Best Hot Beverage outlet - Costa Express

Having a member of staff dedicated to the hot beverages category is the key to a successful coffee offer, says Lauramay Castle, who manages Moto's Leigh Delamere east-bound forecourt on the M4 in Chippenham, Wiltshire.

Best site Manager - torex

There are lots of things that make a successful forecourt manager but attention to detail is one of the main ones, says Jason Tamplin, who manages Symonds Forecourts' Budgens of Wells in Somerset, the overall winning site in the 2012 awards.

Tasty new campaign for Red Bull Editions range

The introduction of Red Bull Editions to the UK is supported by a £3.5m campaign. Its aim is to raise awareness among the 4.5 million people in the UK who reject energy drinks because of their taste, as well as broadening consumption with current drinkers.

More fruity flavours

Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.

New generation baccy

Imperial Tobacco is relaunching Golden Virginia Smooth as GV Smooth "a new generation brand for a new generation of adult smokers".

Anchor's home run

New advertising for Anchor showcases the entire brand portfolio for the first time butter, spreadable and squirty cream.

Oreo now in freezers

Fredericks Dairies has partnered with the number one biscuit brand in the world, Oreo, to manufacture the brand's first UK ice cream.

Vanilla is back

Vanilla Coke is returning to soft drinks fixtures nationwide this spring for the first time since 2003. The brand is available in 330ml cans and 500ml bottles as well as 1.5ltr bottles and 330ml can multipacks. Price-marked packs specifically for the convenience channel are on offer too: 330ml cans at 59p and '2 for £2' 500ml bottles. When vanilla Coke first arrived in the UK in 2003, it generated sales of £54m and delivered penetration of 3.2 million households in its first year. The flavour has also delivered the highest volume of any flavoured cola launch.

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Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East Midlands132.93141.67128.44
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
South East133.80141.93129.03
South West132.9567.90139.13128.12
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

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