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product news: Tropicana stages flavour vote

Juice brand Tropicana is introducing its first juice flavour campaign.

product news: Mars Chocolate Drinks and Treats expands range

Mars Chocolate Drinks and Treats has launched a new frozen dessert and two new hot chocolate products.

product news: Ribena revamps cartons

Ribena is disrupting the cartons segment with the launch of an exclusive new flavour, Pineapple & Passion Fruit.

product news: New water category gets Actiph

Actiph Water is making claim to the launch of the first alkaline ionised bottled water in the UK. The new product focuses on balance and hydration, and has been through a three-stage process which includes purifying spring water, adding electrolytes and supercharging by ionisation.

product news: Britvic introduces on the go Purdey's can

Britvic is set to extend its range for multivitamin drink brand, Purdey’s, with the launch of a 250ml can format.

product news: Grace Foods launches slim can Coconut Water

Caribbean food and drink supplier Grace Foods UK has launched a new slim can Coconut Water range.

product news: Schweppes makes major investment

The mixer brand Schweppes has announced what it describes as its biggest GB investment in more than 200 years.

product news: Strathmore water increases athletics involvement

Strathmore water has been announced as the national supplier of bottled water for the IAAF World Indoor Championships Birmingham 2018. 

product news: Monster Energy teams up with Assassin's Creed

Monster Energy is teaming up with Ubisoft’s Assassin’s Creed Origins, to launch an on-pack promotion offering fans exclusive in-game content and special prizes.

product news: Britvic launches £2m J₂O campaign

J₂O is giving shoppers the chance to win glittering prizes this Christmas with a multisensory, festive quiz to challenge friends and family.

product news: Nurishment recruits Sturridge as brand ambassador

Liverpool and England footballer, Daniel Sturridge, is teaming up with Nurishment, the nutritionally enriched milk drink, as its first brand ambassador.

product news: Mars Chocolate Drinks and Treats adds to range

Mars Chocolate Drinks and Treats has announced a new addition to its growing chocolate spread range - Galaxy Spread - available now in a 200g jar with an RRP of £2.

product news: on-pack promotion on Diet Coke

Coca-Cola European Partners (CCEP) has unveiled Diet Coke’s latest on-pack promotion and stand-out limited edition designs, offering consumers the chance to win £5,000 every day.

product news: Delamere Dairies unveils Nutty Drinks

Delamere Dairies is launching Nutty Drinks, a range of nut-based drinks with added fruit and vegetables that offer customers ‘on the go’ refreshment that’s delicious and healthy.

product news: Fanta reveals Halloween plans

Coca-Cola European Partners (CCEP) is planning its biggest Halloween campaign from Fanta, including exclusively designed packaging, smaller 150ml can multipacks and an advertising and experiential marketing campaign.

product news: Vimto teams up with Millions

Soft drink brand Vimto is teaming up with Millions, the tiny chewy sweets, to create Vimto Millions.

product news: Pomegreat launches new recipe

Pomegreat pomegranate juice drink, now part of Wonderful Brands, is launching a new recipe with added vitamins and no added sugar to meet this consumer demand for healthier, low sugar options.

product news: Juiceburst adds new variants

Juiceburst has added two new variants to its range of ‘Schools Approved’ juice drinks: Sour Cherry and Strawberry & Apple.

product news: Coldpress launches juice with "zing"

Coldpress juices is about to launch its latest low calorie fruit and veg mix, which aims to complement customers’ snacks.

product news: Rubicon celebrates Diwali

AG Barr is encouraging wholesalers and retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon.

product news: Lucozade Sport launches new flavour

Lucozade Sport is launching a new flavour, Lucozade Sport Lemon & Lime, offered exclusively to wholesale. Available now, the flavour comes in 500ml £1 price-marked packs.

Functional FitWater - new from Lucozade Sport

Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an additional £75.8m-worth of value sales in the past year alone (IRI data), water currently accounts for 14% of total value sales of Great Britain's soft drinks. And functional water is the fastest-growing area within the still water segment, with a sales increase of 27.6% .

product news: Lucozade Sport launches FitWater

Lucozade Sport is launching a new functional water, FitWater, available from August 1, in 600ml bottles.

product news: Evian extends Wimbledon partnership

Evian, the water brand from Danone, has extended its partnership with The All England Lawn Tennis Club (AELTC) for another five years, so it will remain the Official Bottled Water Supplier to The Championships, Wimbledon until at least 2022.

product news: Boost invests in VOD advertising

Love Island, Celebrity Juice and Take Me Out are among shows about to receive a Boost as the energy drink brand takes its Release The Boost campaign to the digital airwaves with ITV’s video on-demand service, the ITV Hub.

product news: Britvic launches Refresh'd campaign

Britvic has announced a new marketing campaign to support the latest product launch Refresh’d. The new multi-faceted campaign, worth £3.5m, comprises TV, OOH, digital, social and sampling activity, to raise consumer awareness of Robinsons Refresh’d as a tasty way to keep thirst quenched on-the-go.

product news: CCEP unveils sustainable packaging strategy

Coca-Cola European Partners has unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter.

product news: Grace Foods makes biggest investment in Aloe drinks range

Grace Foods UK is encouraging consumers to #RebootNormal with its biggest investment in the Grace Say Aloe soft drinks range.

product news: Volvic kicks off marketing campaign

Danone’s Volvic water brand is kicking off its biggest marketing campaign to date this summer across its flavoured waters range, comprising Volvic Touch of Fruit and Volvic Juiced.

Product news: CCEP halves sugar content in Capri-Sun

Coca-Cola European Partners (CCEP) has announced the reformulation of the regular Capri-Sun flavours, as part of its strategy to help retailers provide more low-sugar soft drinks to consumers.

Product news: Monster win for Lewis Hamilton with launch of '44'

The latest addition to the successful Monster energy range is the Lewis Hamilton signature drink. The three-time Formula One World Champion’s drink is called ‘44’, named after the race number with which he began his racing career, has won multiple championships with, and which he currently races in Formula One.

Product news: Lucozade Energy in mega sampling campaign

Lucozade Energy is this month launching a summer sampling campaign, which will take the taste of the Orange and Original varieties to consumers via four million samples.

Product news: First 'WISIWIG' launch for Red Bull Editions

Red Bull has launched a ‘when it's gone it's gone’ Summer Edition - Kiwi-Apple flavour, an extension to the existing Editions range. It is the company's first ‘when it's gone it's gone’ launch from the brand, which will be producing two million cans. Red Bull Editions have delivered £52.8m in sales in the past four years, since the introduction of the range in 2013.

Core brands are key to soft drinks category growth, says Red Bull

Energy, water and cola are the three core sub-categories that will drive 97% of future growth in soft drink sale, according to energy drink specialist Red Bull at its inaugural Category Summit attended by customers from across the grocery, convenience, driving and foodservice channels.

Product news: Big year for Perrier as brand adds Flavours

Nestlé Waters is introducing Perrier Flavours to its bottled water portfolio, in what the company believes will be the biggest year for the brand in over a decade. The premium range will be available in two flavours - Green Apple and Lemon.

product news: Ribena introduces doodling app

Ribena is launching a £4m fully integrated campaign this summer ‘Doodle Your World – Make It More #Ribenary’.

product news: Relentless targets music fans

Coca-Cola European Partners (CCEP) has announced a new Relentless on-pack promotion to help retailers grow their energy sales by tapping into the increasing popularity of urban music and festivals in Great Britain.

product news: Vimto unveils RTD drive

Vimto has announced a nine-month distribution drive for its RTD (ready to drink) range.

product news: CCEP evolves with new Glaceau variants

Coca-Cola European Partners (CCEP) has launched three new Glacéau smartwater sparkling flavoured variants with zero sugar, zero calories, and all natural flavours in a bid to help retailers offer more choice to consumers.

product news: Lucozade Sport gives commuters free journey

Lucozade Energy has launched a high-profile summer marketing campaign with an innovative sampling activation.

The no/low sugar push

Sugar or rather the drive to remove it may be front of mind with soft drinks' manufacturers, but they've a long way to go to convince some consumers that low or no sugar is what they want.

Packing a punch

Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. These Category Foundations are: range, fixture, price and promotion. Rich Fisher, category development manager at Red Bull UK, says retailers need to ensure they have the right range, to generate the most sales. "Within energy, sizes are driving category growth, with core lines continuing to contribute significantly to share," he explains.

In full flow

Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.

Sugar's beat

You can't talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March's Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give companies time to make changes to their ranges and there would be two bands covering drinks with more than 5g of sugar per 100ml and more than 8g sugar per 100ml. It is expected the levy will add 18p per litre and 24p per litre respectively.

Positive energy

It seems that Red Bull really does have wings. Last year, the brand grew at a rate of 5.7%, while the sports and energy category remained flat at 0.4% (IRI data), but even that latter figure was ahead of the total soft drinks category. And growth in the forecourt sector was better. According to IRI, sales of sports and energy drinks were up 2% in forecourts last year and Red Bull's sales through this sector were up 5.8%.

On the go

Two-thirds of on-the-go soft drinks sales occur between March and October so it's a crucial time for the category. And although it's obviously too early to comment on this year's sales, Britvic reports a couple of good years last year its sales of on-the-go drinks were up 14%. And forecourts are doing well too. Indeed IRI total forecourts value data to August 2 (MAT versus last year) has sales of on-the-go drinks up 11.6%.

Drinking up

While sales of tea and instant coffee dropped by 2.2% and 3.5% respectively last year, soft drinks sales through grocery and convenience outlets actually grew by 0.4%. However, if you drill down further, you find that the convenience sector experienced stronger value growth in 2014 (+2.8%) than the grocery multiples (-0.4). That 0.4% overall growth might not sound like much, but when you consider soft drinks is a multi-billion pound category, that 0.4% adds up to quite a sum. In all, according to Britvic Soft Drinks Review, UK consumers spent £11.8bn, on soft drinks last year, £7.6bn of which was through the grocery and convenience sectors.

Power aids

Life less sweet

Sugar is the latest food to be demonised by the health brigade. It's addictive and damages your health, the headlines cry. Typically these stories are accompanied by a picture of a can of Coke and the amount of sugar it contains. Indeed, in a story last month on the Mail Online it said just half a can of Coke exceeds the new daily sugar guidelines. Apparently experts now recommend just three cubes a day and a 330ml can of 'red' Coke contains seven.

Thirst rate

Last year, for the first time in what seemed like years, we actually had a hot summer, which helped boost soft drinks sales no end.

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Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

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