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product news: Glitterberry J₂O returns to screens

Britvic’s J₂O Glitterberry flavour is hitting screens for the first time since 2011 with a TV advert for the brand.

product news: Boost Drinks steps up support

Boost Drinks is stepping in to help support independent retailers with a series of promotions across its energy drinks range.

product news: Britvic adds to Drench range

Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour.

product news: Juiced tagged onto ad campaign

Britvic’s newest Fruit Shoot addition will be hitting TV screens nationwide from October for the first time as a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert.

product news: Coca-Cola begins Christmas activity

Coca-Cola European Partners is kicking off the Christmas countdown with a new festive flavour for Coca-Cola zero sugar and an on-pack promotion across the Coca-Cola portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December.

'Call of duty' partnership promotion for Monster Energy

Monster Energy has announced a partnership with Activision, celebrating the launch of ‘Call of Duty, Black Ops 4’.

Britvic pushes can sales with PMP mix & match promotion

Britvic is aiming to drive incremental sales of carbonated drinks in 330ml cans through a new price-marked mix and match promotion.

Krispy Kreme unveils Vimto doughnut variant

The doughnut brand Krispy Kreme has partnered with Nichols plc to add Vimto’s taste to a limited edition range of doughnuts.

Coke original and Coke zero sugar unified in red

Coca-Cola Great Britain has unveiled a new design featuring new-look packaging for Coca-Cola original and Coca-Cola zero sugar. The changes unify both variants with the Coca-Cola red and form part of the company's strategy to encourage more people to try Coca-Cola zero sugar.

Volvic enters iced tea market with two Infusions

Volvic has launched a new organic iced tea range called Volvic Infusions. There are two flavours: Hibiscus Infusion with Lychee & Passion Fruit and White Tea Infusion with Rhubarb & Lingonberry. The 370ml premium drinks are low in sugar and retail at £1.49.

Rockstar targets mornings with new First Start

Barr Soft Drinks is targeting morning consumption with the launch of the Rockstar First Start energy drink, which combines natural caffeine with fruit juice.

Diageo swaps plastic straws for edible ones

Diageo has ditched single use, plastic straws on its premixed cans and replaced them with edible, flavoured ones instead. Pimm's & Lemonade, for example, has a strawberry straw while Gordon's Gin & Schweppes Tonic has a lime straw.

product news: Coca-Cola partners Premier League

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019.

product news: Nestlé Waters updates emoji bottles

Nestlé Waters UK is updating its range of emoji bottles from its Nestlé Pure Life portfolio, which is designed to inspire children to drink more water.

product news: Boost Drinks unveils limited edition variant

Boost Drinks is introducing a new limited-edition sugar-free variant, Cosmic Glow.

Product news: Distinguishing features for new Coca-Cola packaging

Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar.

product news: Volvic introduces iced tea range

Volvic is launching a new organic iced tea range, Volvic Infusions.

product news: Pepsi Max revives taste challenge

Pepsi Max is calling on consumers to experience its taste in the Pepsi Max Taste Challenge.

product news: Lucozade Energy becomes Larazade temporarily

Lucozade Energy has announced its transformation into Larazade to mark a new partnership with the upcoming game release of Shadow of the Tomb Raider, starring Lara Croft.

product news: Volvic re-launches Juiced range

This summer, Volvic will re-launch its entire Juiced range, re-naming it Volvic Juicy.

product news: Tropicana revamps on-the-go range

Tropicana, the not from concentrate juice brand, is celebrating the good stuff in its 100% pure pressed fruit with a new look for its on-the-go range, plus a marketing campaign.

product news: Purdey's highlights energy proposition

Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand for healthier energy drinks and drive sales for stockists this summer.

product news: Yazoo launches tasty campaign

Yazoo is launching its new SoooOO Tasty campaign across outdoor and digital to target 16 – 24 year olds on-the-go.

product news: PepsiCo refreshes Copella positioning

The apple juice brand Copella is refreshing its positioning with the aim of attracting new consumers and generating growth.

Stimulate your sales

The functional food and drink sector has become a massive market, yet it's still relatively new compared to more established FMCG categories. And as the market has grown, it's started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes make it hard for retailers to get their heads round. Perhaps the biggest segment, and the most accessible for both consumers and retailers, is soft drinks, where energy drinks have gone from virtually nowhere to become a dominant force within the space of just a couple of decades.

New indie exclusive squash from Robinsons

To celebrate Robinson's position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49.

New look for Naked as well as a new variety

Smoothie brand Naked is getting a makeover which includes a new pack design alongside the launch of a new and improved Tropical Punch variant, and a new Protein Pomegranate flavour. Naked is also getting a new ambassador tennis player, Johanna Konta.

Retailers can win cash in Lucozade competition

Lucozade Ribena Suntory is giving away £5,000 in cash from now until the end of September to 12 lucky retailers as part of a new competition rewarding the independent channel. Retailers simply visit www.lrsuntory.com/win and enter the details printed on the promotional shrink-wrap of participating SKUs for a chance to win.

Consumers get to pick their own gig with Ribena

Ribena is running a Pick Your Own Gig on-pack competition. It gives consumers the chance to win up to £200-worth of Ticketmaster vouchers as well as other prizes. It is supported by advertising and a heavyweight sampling campaign.

Red Bull goes organic with four new soft drinks

Red Bull is tapping into consumer demand for organically certified food and drink products with the launch of Organics by Red Bull, a collection of four flavoured soft beverages that are free from artificial flavours, colours, preservatives and additives.

capri-sun ad

A new Capri-Sun ad campaign has been created to raise awareness that the original version contains 50% less sugar but maintains its taste.

product news: Robinsons celebrates Wimbledon link

To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49.

Product news: Capri-Sun campaign to promote 'less sugar' message

Coca-Cola European Partners (CCEP) has unveiled a new Capri-Sun advertising campaign to raise awareness that Capri-Sun original now contains 50% less sugar while still maintaining its iconic great taste and containing nothing artificial. A content-driven partnership with Jungle Creations, a media company on Facebook, will also run alongside the advertising to support the 330ml variant which is predominately consumed by adults.

Product news: 'Pick your own gig' promotion on Ribena

Ribena is unveiling a new on-pack competition to drive sales this summer. The ‘Pick Your Own Gig’ activation, gives consumers the chance to win up to £200 of Ticketmaster vouchers and can enable up to 10,001 people to win a prize every day. It is supported by outdoor, in-store and digital media as well as a heavyweight sampling campaign.

Product news: Overhaul for 7Up Free range

Britvic and 7UP has announced a visual overhaul of the 7UP Free range which is rolling out into stores now, just ahead of its ‘Feel Good to be Free’ marketing campaign which is launching mid-June.

product news: Red Bull targets organic demand

Red Bull is aiming to tap into consumer demand for organically certified food and drink products with the launch of its new soft drinks range.

product news: Boost Drinks launches on-pack promotion

Boost Drinks is launching a new on-pack promotion across its bestselling 250ml Original Energy price-marked pack (PMP) variant.

Drink Differently

Britvic's new category vision Drink Differently reveals a £2.6bn soft drinks sales opportunity over the next five years. The company believes this sales growth can be achieved by "adapting to the evolving consumer landscape and ensuring soft drinks remain relevant to all consumers and all occasions, across all channels".

Drinks with benefits

New Radnor Plus Energy gives you around the same kick as a cup of coffee but with the added advantage of refreshing hydration. Drinks contain natural guarana and ginseng extracts which help restore well-being and when blended together create a natural caffeine kick to support energy levels.

Retailer view

Ziheed and his brother Idris won the Best Soft Drinks prize at the Forecourt Trader of the Year Awards 2017. Ziheed says: "You would not believe how many soft drinks we sell. When we entered the awards last year it was 4-500 units a day but now it's well over 600."

latest lines

Deposit scheme

A bottle and can deposit scheme in England to help boost recycling and cut down on rubbish is currently being considered by the government. It is expected to cover single-use glass and plastic bottles as well as steel and aluminium cans. Scotland has already announced plans for such a scheme and Welsh ministers have said they are behind it. Meanwhile, Northern Ireland ministers will consider a scheme later this year.

Understanding the new soft drinks Sugar Levy

The 'sugar tax' on soft drinks is in force but although retailers are being charged more for sugary drinks, not all of them are passing on the tax to their customers. According to Britvic, if you sell 200 x 500ml bottles of full-rate levy products per week, the increased cost to your business per year is a whopping £1,248.

Drinking up... and up

The figures are in and, if this was a school report card, the forecourt sector would be getting 10/10 for effort when it comes to selling soft drinks. First up, a bit of perspective. According to Britvic's Soft Drinks Review 2017, the total value of soft drinks sales across the UK was £15.2bn, up 1.4% on the previous year. Within that, the value of soft drinks sales across the convenience and impulse sector was £2.1bn, up 2.3% ie ahead of the total market. Drill down further, and you reach the petrol and travel sector, where soft drinks sales last year were worth £358.5m, up an even better 4.9%.

Products with benefits

Forecourt stores have been stocking energy drinks for years. Indeed some might say the category was invented for them. Today, in many stores, energy drinks have been joined by other beverages with benefits. Think drinks with added vitamins, minerals and even protein. Ufit, for example, is this month launching three flavours of its popular high protein milkshakes into Spar Euro Garages' sites. The launch sees the Strawberry, Chocolate and Iced Latte flavours available in-store. The 310ml variants offer 22g protein, are low in fat and contain no added sugar. The drinks are described as "a great tasting protein drink for active-ish people".

The Christmas rush

For many people, their first sight of the 'Coke's Holidays are Coming' ad on TV is a clear sign that Christmas is nearly here. This year the iconic commercial will run from the middle of November. And the Coca-Cola Christmas Truck will then begin touring Great Britain, visiting 53 locations nationwide, helping to support retailers by building consumer excitement around the festive season.

The no/low sugar push

Sugar or rather the drive to remove it may be front of mind with soft drinks' manufacturers, but they've a long way to go to convince some consumers that low or no sugar is what they want.

Packing a punch

Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. These Category Foundations are: range, fixture, price and promotion. Rich Fisher, category development manager at Red Bull UK, says retailers need to ensure they have the right range, to generate the most sales. "Within energy, sizes are driving category growth, with core lines continuing to contribute significantly to share," he explains.

In full flow

Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.

Sugar's beat

You can't talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March's Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give companies time to make changes to their ranges and there would be two bands covering drinks with more than 5g of sugar per 100ml and more than 8g sugar per 100ml. It is expected the levy will add 18p per litre and 24p per litre respectively.

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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