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product news: Lucozade Sport unveils on-pack promotion

Lucozade Sport has unveiled an on-pack competition aiming to drive additional sales for retailers this summer.

product news: Ribena campaign highlights taste

Ribena is launching an integrated campaign across out of home, in-store, digital media and consumer sampling to put the brand at front of mind and drive trial.

Britvic identifies scope for £2.6bn more drinks sales

Soft drinks was one of the top-performing categories within convenience in 2017, and continued to be a key driver of footfall to c-stores, according to the latest Britvic Soft Drinks Review.

Product news: Heritage campaign to celebrate Coca-Cola Classic

Coca-Cola European Partners (CCEP) has unveiled its latest marketing campaign, ‘We Do’, to celebrate Coca-Cola Classic and reinforce the uniqueness and specialness of the 132-year old global phenomenon.

Soft drinks category - a healthy opportunity for growth, says Britvic

Soft drinks were one of the top-performing categories within convenience in 2017,  and continued to be a key driver of footfall to convenience stores, according to the latest Britvic Soft Drinks Review. 

product news: Starbucks adds to chilled coffee range

Starbucks has added two new variants to its Doubleshot Espresso chilled coffee range.

product news: Yazoo adds Choc Mint flavour

The flavoured milk drink brand Yazoo is adding a limited-edition Choc Mint flavour to its range.

product news: Red Bull expands sugar-free range

Red Bull is expanding its sugar-free range.

Products with benefits

Forecourt stores have been stocking energy drinks for years. Indeed some might say the category was invented for them. Today, in many stores, energy drinks have been joined by other beverages with benefits. Think drinks with added vitamins, minerals and even protein. Ufit, for example, is this month launching three flavours of its popular high protein milkshakes into Spar Euro Garages' sites. The launch sees the Strawberry, Chocolate and Iced Latte flavours available in-store. The 310ml variants offer 22g protein, are low in fat and contain no added sugar. The drinks are described as "a great tasting protein drink for active-ish people".

product news: Grace Foods adds mango variant to drinks range

Grace Foods UK is introducing a mango variant to its Grace Say Aloe Zero Sugar range.

product news: Barr Soft Drinks signs franchise deal with Aussie brand

Barr Soft Drinks has signed a new franchise agreement for UK and Ireland with Bundaberg Brewed Drinks, an Australian family-owned business based in Queensland.

product news: Strathmore Water adds botanics to range

Barr Soft Drinks is launching Strathmore Botanics, made with spring water infused with natural botanicals and fruit flavours, with zero calories and no added sugar.

product news: Sunmagic rebrands entire range

Sunmagic, the premium juice producer, is rebranding its entire range to coincide with its 20th anniversary celebrations and place greater emphasis on its premium quality credentials, giving the brand and its drinks ranges a more modern look and feel.

product news: New look for Diet Coke heralds wave of initiatives from CCEP

CCEP has unveiled a new £10m advertising campaign for Diet Coke, to support its new campaign for 2018. As part of a brand refresh, the first development will see packs across GB take on a new look and feel. The new pack design coincides with the arrival of new flavours and a new marketing campaign.

product news: Rubicon unveils relaunch of stills range

Barr Soft Drinks is unveiling a relaunch of its Rubicon Stills range, in a move that will target the broadest possible range of consumers across a wide variety of occasions.

product news: Yazoo highlights no added sugar range

Flavoured milk brand Yazoo is launching a £200,000 advertising campaign for its No Added Sugar range.

product news: Nurishment extends its range

Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the vitamin enriched milk drink.

product news: Boost adds punch variant

Boost drinks is introducing a new sugar free Punch Power 250ml can.

product news: Highland Spring gives campaign some oomph

Highland Spring has unveiled its latest campaign, titled H2Oomph.

product news: Mars Chocolate Drinks and Treats adds to range

Mars Chocolate Drinks and Treats has introduced two new price parked packs (PMPs) to its milk drinks range.

product news: Britvic introduces juiced

Britvic has launched ‘Juiced’, a new Robinsons Fruit Shoot product, along with a fresh new look for the full range.

product news: One Water introduces cartons, cans and refillable bottles

One Water, the ethical water brand which pours its profits into clean water projects in some of the world’s poorest communities, will introduce cartons, canned water and refillable bottles this year.

product news: PepsiCo extends UEFA Champions League deal

PepsiCo has extended its partnership with the UEFA Champions League for a further three years.

product news: Britvic unveils Robinsons TV campaign

Britvic has unveiled a new TV campaign for Robinsons called Listen Up to launch Fruit Creations, the first in a new range of Robinsons products designed for adults.

The Christmas rush

For many people, their first sight of the 'Coke's Holidays are Coming' ad on TV is a clear sign that Christmas is nearly here. This year the iconic commercial will run from the middle of November. And the Coca-Cola Christmas Truck will then begin touring Great Britain, visiting 53 locations nationwide, helping to support retailers by building consumer excitement around the festive season.

The no/low sugar push

Sugar or rather the drive to remove it may be front of mind with soft drinks' manufacturers, but they've a long way to go to convince some consumers that low or no sugar is what they want.

Packing a punch

Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. These Category Foundations are: range, fixture, price and promotion. Rich Fisher, category development manager at Red Bull UK, says retailers need to ensure they have the right range, to generate the most sales. "Within energy, sizes are driving category growth, with core lines continuing to contribute significantly to share," he explains.

In full flow

Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.

Sugar's beat

You can't talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March's Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give companies time to make changes to their ranges and there would be two bands covering drinks with more than 5g of sugar per 100ml and more than 8g sugar per 100ml. It is expected the levy will add 18p per litre and 24p per litre respectively.

Positive energy

It seems that Red Bull really does have wings. Last year, the brand grew at a rate of 5.7%, while the sports and energy category remained flat at 0.4% (IRI data), but even that latter figure was ahead of the total soft drinks category. And growth in the forecourt sector was better. According to IRI, sales of sports and energy drinks were up 2% in forecourts last year and Red Bull's sales through this sector were up 5.8%.

On the go

Two-thirds of on-the-go soft drinks sales occur between March and October so it's a crucial time for the category. And although it's obviously too early to comment on this year's sales, Britvic reports a couple of good years last year its sales of on-the-go drinks were up 14%. And forecourts are doing well too. Indeed IRI total forecourts value data to August 2 (MAT versus last year) has sales of on-the-go drinks up 11.6%.

Drinking up

While sales of tea and instant coffee dropped by 2.2% and 3.5% respectively last year, soft drinks sales through grocery and convenience outlets actually grew by 0.4%. However, if you drill down further, you find that the convenience sector experienced stronger value growth in 2014 (+2.8%) than the grocery multiples (-0.4). That 0.4% overall growth might not sound like much, but when you consider soft drinks is a multi-billion pound category, that 0.4% adds up to quite a sum. In all, according to Britvic Soft Drinks Review, UK consumers spent £11.8bn, on soft drinks last year, £7.6bn of which was through the grocery and convenience sectors.

Power aids

Life less sweet

Sugar is the latest food to be demonised by the health brigade. It's addictive and damages your health, the headlines cry. Typically these stories are accompanied by a picture of a can of Coke and the amount of sugar it contains. Indeed, in a story last month on the Mail Online it said just half a can of Coke exceeds the new daily sugar guidelines. Apparently experts now recommend just three cubes a day and a 330ml can of 'red' Coke contains seven.

Thirst rate

Last year, for the first time in what seemed like years, we actually had a hot summer, which helped boost soft drinks sales no end.

Go energy, go

Energy is a category with a ballsy edge: you only have to look at some of the macho brand names Relentless, Red Bull, Extreme, Monster and their packaging to see that they appeal, in particular, to young men; therefore a perfect product for forecourts.

Thirst aid

What a summer the warmest, driest and sunniest since 2006. According to figures from the Met Office, from June 1 to August 28, we basked in 588 hours of sunshine making it the seventh sunniest summer since records began in 1929. Such sunshine is, of course, good news for the soft drinks' manufacturers and retailers.

Liquid gold

Britons guzzled their way through an astonishing 6.97bn litres of soft drinks last year. According to Britvic's Soft Drinks Review 2013, all that liquid equated to £7.21bn-worth of sales through grocery and impulse outlets. Impulse outlets accounted for nearly 25% of value sales (£1.78bn), up 1.6% on 2011, with 'glucose stimulant drinks' or energy drinks accounting for nearly 26% of value sales versus cola's 24%. But in volume terms, cola sales amounted to 303m litres versus energy drinks' 175m litres.

Energise sales

The UK's thirst for sports and energy drinks is seemingly unquenchable. According to Mintel, the market saw a rise in volume sales of more than 60% between 2007-12, reaching 578 million litres. And value wise, it was estimated at £1.2bn in 2012, which equates to a 64% increase between 2007-12. This is around 8% year-on-year, which Mintel puts down to consumers switching away from the more expensive on-trade channel to the less expensive at-home environment.

Focus on Soft Drinks: Big brand support

Coca-Cola and Red Bull are usually found at the top of most forecourt stores' soft drinks sales lists. Coca-Cola has been around for years and has stayed one step ahead of its competition through big marketing campaigns such as 'Holidays are coming' and massive sponsorships such as that of the recent London 2012 Olympics. There have been brand extensions such as Diet Coke and Coke Zero and various flavours but it is the original Coca-Cola that remains king.

Focus on Soft Drinks: Big softies

You don't want to take your eye off the soft drinks market. There's always something new to stock; the category's in growth; plus soft drinks represent more than 10% of sales in your typical forecourt convenience store (IGD).

Powering ahead

In forecourts, the sports and energy drink category is outperforming total soft drinks growing at 3.4% versus 2% meaning the category is worth £80.9m in forecourts alone. And as that data is from Synovate for just oil company-managed forecourts, it's probably far greater than that.

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Weekly retail fuel prices: 10 September 2018
RegionDieselLPGSuper ULUL
East134.6369.90141.35131.64
East Midlands133.97143.95130.99
London134.3864.90142.36131.76
North East133.47143.65130.41
North West134.04140.97130.80
Northern Ireland132.83136.90130.30
Scotland134.18139.12131.04
South East134.8464.90142.44132.11
South West134.4366.90140.71131.59
Wales134.01138.06130.94
West Midlands133.4569.90142.91130.79
Yorkshire & Humber133.2855.20142.31130.51

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