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Britvic offers parents chance to shoot for the moon

Britvic’s latest on-pack promotion across its Fruit Shoot brand this summer will give parents the chance to win their kids dream ‘thing’.

Coca-Cola celebrates launch of energy drink

To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched.

Boost Drinks launches chance to win trip to New York

This summer, Boost Drinks is launching a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free PMP variants.

Lucozade Sport unveils bottles featuring England Lionesses

Lucozade Sport is unveiling special-edition bottles as part of its partnership with the England Lionesses ahead of the FIFA Women’s World Cup 2019.

Britvic supports sugar-free Tango with £1.2m campaign

Britvic is rolling out a new £1.2m marketing campaign to support its sugar-free Tango range.

Highland Spring reveals new look for sparkling range

Highland Spring has unveiled a new look for its Sparkling range to better showcase its provenance and everyday hydration credentials.

Sales pour in

What a year of ups and downs 2018 was for the soft drinks category. On the downside we had the introduction of the soft drinks tax as well as the shortage of carbon dioxide, but on the upside there was the England team's bettter-than-expected performance in the World Cup and a spectacular summer with record temperatures. In fact, 2018 was the second-sunniest year on record. And when the sun shines and the temperatures rise, consumers reach for refreshing soft drinks. Indeed according to IRI data, for every one degree increase in the temperature, soft drinks sales increase by 1.6%. And Nielsen data has revealed that soft drinks sales grew by between 6% and 8% during the warm weather last summer.

Vim & vigour

The number of cans of Red Bull you sold in your forecourt store last year contributed to the brand selling 6.79 billion cans worldwide. It's a staggering figure that's 7.7% up on 2017 sales.

Spicing up sales

Consumers looking for a 'winter warmer' can forget the hot toddies and hot beverages, and instead head to the soft drinks chiller for beverages that might be served cold but can definitely warm them up. There's limited-edition J20 Glitterberry, back for another year with its grape, cherry and winter spice flavours mixed together with edible gold glitter. Then there's Coca-Cola Zero's latest limited edition a Cinnamon variant and from Britvic there's a limited edition Robinsons Fruit Cordials Crushed Apple & Cinnamon drink.

Stimulate your sales

The functional food and drink sector has become a massive market, yet it's still relatively new compared to more established FMCG categories. And as the market has grown, it's started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes make it hard for retailers to get their heads round. Perhaps the biggest segment, and the most accessible for both consumers and retailers, is soft drinks, where energy drinks have gone from virtually nowhere to become a dominant force within the space of just a couple of decades.

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Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East133.4167.40141.10128.52
East Midlands132.93141.67128.44
London133.0565.90142.23128.80
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
Scotland132.65139.08127.50
South East133.80141.93129.03
South West132.9567.90139.13128.12
Wales132.1064.90137.03127.13
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

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