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Understanding the new soft drinks Sugar Levy

The 'sugar tax' on soft drinks is in force but although retailers are being charged more for sugary drinks, not all of them are passing on the tax to their customers. According to Britvic, if you sell 200 x 500ml bottles of full-rate levy products per week, the increased cost to your business per year is a whopping £1,248.

Deposit scheme

A bottle and can deposit scheme in England to help boost recycling and cut down on rubbish is currently being considered by the government. It is expected to cover single-use glass and plastic bottles as well as steel and aluminium cans. Scotland has already announced plans for such a scheme and Welsh ministers have said they are behind it. Meanwhile, Northern Ireland ministers will consider a scheme later this year.

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Retailer view

Ziheed and his brother Idris won the Best Soft Drinks prize at the Forecourt Trader of the Year Awards 2017. Ziheed says: "You would not believe how many soft drinks we sell. When we entered the awards last year it was 4-500 units a day but now it's well over 600."

Drinks with benefits

New Radnor Plus Energy gives you around the same kick as a cup of coffee but with the added advantage of refreshing hydration. Drinks contain natural guarana and ginseng extracts which help restore well-being and when blended together create a natural caffeine kick to support energy levels.

Drink Differently

Britvic's new category vision Drink Differently reveals a £2.6bn soft drinks sales opportunity over the next five years. The company believes this sales growth can be achieved by "adapting to the evolving consumer landscape and ensuring soft drinks remain relevant to all consumers and all occasions, across all channels".

Products with benefits

Forecourt stores have been stocking energy drinks for years. Indeed some might say the category was invented for them. Today, in many stores, energy drinks have been joined by other beverages with benefits. Think drinks with added vitamins, minerals and even protein. Ufit, for example, is this month launching three flavours of its popular high protein milkshakes into Spar Euro Garages' sites. The launch sees the Strawberry, Chocolate and Iced Latte flavours available in-store. The 310ml variants offer 22g protein, are low in fat and contain no added sugar. The drinks are described as "a great tasting protein drink for active-ish people".

The Christmas rush

For many people, their first sight of the 'Coke's Holidays are Coming' ad on TV is a clear sign that Christmas is nearly here. This year the iconic commercial will run from the middle of November. And the Coca-Cola Christmas Truck will then begin touring Great Britain, visiting 53 locations nationwide, helping to support retailers by building consumer excitement around the festive season.

The no/low sugar push

Sugar or rather the drive to remove it may be front of mind with soft drinks' manufacturers, but they've a long way to go to convince some consumers that low or no sugar is what they want.

Packing a punch

Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. These Category Foundations are: range, fixture, price and promotion. Rich Fisher, category development manager at Red Bull UK, says retailers need to ensure they have the right range, to generate the most sales. "Within energy, sizes are driving category growth, with core lines continuing to contribute significantly to share," he explains.

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Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East133.4167.40141.10128.52
East Midlands132.93141.67128.44
London133.0565.90142.23128.80
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
Scotland132.65139.08127.50
South East133.80141.93129.03
South West132.9567.90139.13128.12
Wales132.1064.90137.03127.13
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

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