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The taste of the Caribbean reaches the energy market

Caribbean soft drink Ka is bringing the taste of the Caribbean to the energy category with the launch of KA Reload, a glucose-based energy drink. Available in two flavours Black Cherry and Mango KA's move into the energy market is a great fit for the brand, with 90% of current KA consumers already consuming energy drinks to fuel their busy urban lives (Kantar data). The launch is supported by a digital campaign.

Core range of best sellers leads to more snack sales

An expert team at Walkers has spent the past year reviewing the savoury snacks category. The project involved extensive research, including shopper behaviour analysis, in-store trials and working more closely with retailers. The main lesson learned was that with hundreds of SKUs in the category, retailers were struggling to achieve the right mix to drive sales. To address this, the team recommended focusing on a core range of best sellers, which resulted in increased sales.

Unicorn Fruit Flakes launch from Fruit Bowl

Unicorn Fruit Flakes have been added to Fruit Bowl's healthy fruit snacks range. Tapping into the huge unicorn trend, they are a mixture of Fruit Bowl's top-selling Flake flavours Raspberry, Strawberry and Blackcurrant made from soft, chewy pieces of real fruit purées. The flakes are also gluten-free, vegan and veggie friendly and, with only naturally occurring sugars, each pack contains the same amount of sugar as in a single apple.

Maryland first

The Maryland brand is entering the chocolate biscuit bar market for the first time with single-portion Chocolate Cookie Bars. Packs contain eight bars.

Limited line

Mediterranean Olive & Feta is the latest limited edition from Kettle Chips. The 135g sharing bags have an rrp of £1.99. The crisps contain no artificial ingredients.

Venomous launch

WKD Venom and Anti Venom are two new 6.5% ABV pre-mixed cocktails inspired by popular drinks of the same name found in clubs and bars.

Wrapper-less ices

Unilever has launched the first wrapper-less ice-cream multipack for Solero Organic Peach, with 35% less plastic compared to individual plastic wrappers.

Fruit Bowl adds Unicorn Fruit Flakes to range

Unicorn Fruit Flakes have been added to Fruit Bowl’s healthy fruit snacks range.

Ka brings taste of Caribbean to energy category

Caribbean soft drink Ka is bringing the taste of the Caribbean to the energy category with the launch of KA Reload, a glucose-based energy drink.

Alpen launches £1m Reach Your Peak marketing campaign

Alpen has hidden 20 golden tickets in packs for the launch of its new ‘Reach Your Peak’ marketing campaign - inspired by Alpen’s mountain heritage.

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Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East Midlands132.93141.67128.44
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
South East133.80141.93129.03
South West132.9567.90139.13128.12
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

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