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Asda cuts fuel prices after RAC calls for reduction

Asda has cut is fuel prices with petrol price cap down 2ppl to 116.7ppl and diesel down 1ppl to 118.7ppl from this morning. When previous cuts have been made the other supermarkets have followed within hours.

Pricing for profit

The majority of retailers don't believe they're getting a satisfactory return for what they are offering their customers, according to a global pricing study by strategy and marketing consultants Simon-Kucher & Partners (SKP). And it's significantly knocking their profits.

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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With sales of new diesel vehicles nose-diving at an alarming rate, has this had a noticeable impact on your diesel fuel sales?


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