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Asda cuts fuel prices after RAC calls for reduction

Asda has cut is fuel prices with petrol price cap down 2ppl to 116.7ppl and diesel down 1ppl to 118.7ppl from this morning. When previous cuts have been made the other supermarkets have followed within hours.

Pricing for profit

The majority of retailers don't believe they're getting a satisfactory return for what they are offering their customers, according to a global pricing study by strategy and marketing consultants Simon-Kucher & Partners (SKP). And it's significantly knocking their profits.

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 14 May 2018
RegionDieselLPGSuper ULUL
East128.84135.10125.96
East Midlands128.33136.94125.41
London129.1055.90136.92126.40
North East127.83136.82125.23
North West128.1162.90134.96124.90
Northern Ireland127.23130.90124.76
Scotland128.2253.90134.78125.20
South East129.15136.92126.36
South West128.4963.90135.51125.65
Wales127.98132.95125.12
West Midlands127.95135.65125.25
Yorkshire & Humber127.6358.40136.54124.81

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