Forecourt Trader - 30 years at the heart of the fuel retailing community
Shop » Seasonal

Pladis wishes: Merry Biscuits Everyone

Pladis has unveiled plans for its biggest- ever Christmas brand campaign. It's the first time well-loved brands under the McVitie's, Jacob's and Carr's master brands will come together under the campaign banner 'Merry Biscuits everyone'.

The spirits of Christmas

Most people enjoy a tipple at Christmas, with many keen to have a range of booze on offer to impress their friends and family, which is why volume sales of spirits double over the Christmas period increasing from 3.4% to 7.2% (Nielsen).

Sales that creep up on you

It doesn't seem that long ago that the big autumn event was Bonfire Night and Halloween was some young pretender imported from the States. However, that young pretender has certainly caught the imagination of youngsters over here, so much so that it rakes in hundreds of millions of pounds worth of sales. Pumpkins, dressing-up costumes and props, drinks and snacks for parties and bucket loads of confectionery for trick-or-treaters fly out the doors in the run up to All Hallows Eve aka Halloween on October 31. This year that's on a Tuesday but, as it takes place within many kids' half-term holiday, it looks set to be as popular as ever.

Money spinners

Who knew that so many people wanted a car boot organiser or a large pet blanket or a car dash cam? Even though that's a bit of a rhetorical question, there is an answer and that is 'the pump-top promotion companies'. That's because these businesses have their fingers on the pulse of today's consumers' wants and needs. They're on the look out for the latest thing. Think Fidget Spinners whoever knew we needed such things? The answer to that is Asif Ayub, managing director at FastTrak, who says: "We introduced Fidget Spinners in April and they are our best seller this year; they've even eclipsed Loom Bands as a trend. We are still selling them and they are a steady seller but we are bringing out an icon version to coincide with the Emoji movie release and doing metal spinners throughout the summer."

Homing in

For Hickson's Forecourt in Lincoln, sports events such as big football matches bring extra sales from people buying beer and snacks to consume while they watch the game at home. Assistant manager Alex Flodman says crates of beer containing 10 or 15 cans as well as sharing bags of crisps go down well with armchair fans.

Moveable feast

Every year, people ask 'When is Easter this year?", because it's never on the same weekend. In 2017, Easter Sunday falls on April 16, which is some three weeks later than this year. It's defined by the moon, with Easter being the first Sunday after the Paschal full moon, which is the first full moon on or after the spring equinox on March 21. This is why Easter Sunday can fall any time between March 22 and April 25. So now you know. It might not seem important but, according to Mintel research, the timing of Easter reflects spending and it's a case of the later the better. Spending on Easter products increased just 4% in 2016, rising from £530m to an estimated £550m. But Mintel anticipates stronger growth for gift sales in 2017 thanks to the event falling in mid April.

Deck the shelves

The media may be full of messages encouraging us to cut down on sugar but you can bet your life that most households will be tucking into their favourite tin of twistwrap chocolates this Christmas. At this time of year, go into any grocery multiple and you'll likely have to fight your way past the stacks of chocolates on sale for a fiver. It doesn't seem to matter how many they stock, they always seem to sell out. People buy them for Christmas but oftentimes eat them well before then, then have to buy more and may come to you looking for some.

Scare and share

Anyone shopping in Spar Battlefield's store in Shrewsbury on Monday October 31, is in for a shock as they're likely to be served by a ghost or a ghoul. That's because you'll find manager Marcus Burnley-Lowe and his staff dressed up in Halloween-themed costumes. They're keen to embrace anything that adds a bit of excitement in-store and, of course, Halloween lends itself well to in-store theatre. Last year, because Halloween fell on a Saturday, they spread the theme across the weekend. But this year, with Halloween on a Monday, it's likely they'll just dress up on that day. Last year Marcus dressed up as Star Wars' character Jango Fett; this year who knows what treat he'll have in-store for his customers?

Sunny sellers

Summer brings with it lots of sales opportunities from ice creams and ice-cold soft drinks, to sunglasses and barbecue briquettes. The latter two items can often be sourced from your car care supplier. Indeed Convenience Distribution Group (CDG) is currently running a promotion on Object Eyewear sunglasses. You can currently get 24 pairs of sunglasses for just £60 (which works out at £2.50 a pair) and a free six-peg display stand. The suggested selling price for the sunglasses is £4.99, so you make a very decent margin on them plus they are available on sale or return terms so if, for any reason, you don't sell them they will be uplifted and credited to your account in October.

Net more profits

The general media may be full of stories about the forthcoming EU in/out referendum, but the sports pages will be full of articles about another EU showdown the UEFA Euro 2016 tournament.

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East132.12139.79127.55
East Midlands131.62139.76127.57
London131.82140.67128.38
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
Scotland132.15138.51127.55
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
Wales131.2464.90135.72126.82
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition