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Go one better

According to Nielsen State of the Nation 2015 data, 'better for you' is now a significant category within snacking, with 60% of consumers actively looking for healthy options when they're shopping and 46% of UK households having bought healthier crisps and snacks in the past year.

Salt sellers

The UK is Europe's biggest crisp and snacks market, worth £2.2bn a year with us consuming 100 packets of crisps per person per year (Nielsen data). It's little wonder then that the new flavours and new formats keep coming.

Healthy sales

The term 'healthy snacking' could easily be deemed an oxymoron as snacking for many is a big bag of crisps in front of the telly. But concerns about obesity and fat and sugar content in food have encouraged the big snacks suppliers to come up with healthier alternatives to the fried potato crisp. Pepsico is a case in point. Yes, it gives us the UK's number one potato crisp in Walkers, but it has also been working hard to come up with more healthier alternatives.

Snack attack

It seems that consumers just can't help themselves when it comes to crisps and snacks. Despite the health lobbyists' best efforts, potato crisps, tortilla and corn snacks were consumed by 81.7% of UK adults last year, according to Key Note's Snack Foods 2014 report.

Better for you?

You just have to look at the success of online firm Graze, whose sales have doubled, to recognise the demand for healthy snacks. The company now delivers more than 300,000 Graze healthy snack boxes a week direct to consumers' homes.

Share and share alike

Sharing packs offer forecourt retailers a great sales opportunity, according to PepsiCo convenience director Mat Cooke. "In forecourts, the crisps and snacks category is worth £44.8m (Litmus total forecourt data) and sharing packs account for 12% of these sales. "Consumers increasingly view forecourt stores as a convenience outlet to do a top-up shop or to make purchases for their evening meal. Sharing bags are the perfect pack size for these shopping missions and our in-store trials have proven that by stocking snacks with beers and wine, retailers can generate a 48% uplift in sales."

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Weekly retail fuel prices: 21 October 2019
RegionDieselLPGSuper ULUL
East131.6457.90138.61127.24
East Midlands131.4582.90140.26127.28
London131.3759.90140.88127.80
North East130.33141.51126.31
North West130.8257.70140.42127.09
Northern Ireland129.08132.76125.41
Scotland131.52137.33126.92
South East132.2771.90140.82127.99
South West131.36137.85127.21
Wales130.48135.82126.30
West Midlands131.0761.40139.08127.20
Yorkshire & Humber130.7584.90140.34126.99

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