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Ben & Jerry’s launches new flavour to support refugees

Ben & Jerry’s is launching Cone Together, a new flavour created to call for the rights of refugees to be advanced and protected.

Three new impulse ice creams join Mars ice cream range

Three new impulse ice creams are joining Mars ice cream range.

Unilever introduces Ruby Chocolate variant to Magnum

Magnum has released Magnum Ruby, an ice cream coated in what it describes as the fourth type of chocolate, Ruby.

Unilever adds chocolate and orange ice cream variants

Unilever is bringing chocolate and orange to its Magnum, Carte D’Or and Viennetta brands, ahead of the festive season.

Polar Krush introduces new fizzy frozen drink

Polar Krush, the UK-based iced drinks maker, has announced the launch of a new fizzy frozen brand.

Birds Eye to promote eating more vegetables

Birds Eye is launching a new £6m marketing campaign – Eat In Full Colour – to encourage consumers to add more colour to their plate with different vegetables.

New Forest Ice Cream extends impulse range

New Forest Ice Cream has extended its impulse range of wrapped ice creams and frozen lollies with three new products.

The big scoop

It should come as no great surprise to learn that sales of ice cream did well in 2018. Lots of hot, sunny weather led to increased sales with impulse sales up 24% in convenience channel to £124m and take-home sales up 16% to reach £184m (Nielsen data). And although the summer definitely helped sales, ice cream is now proven to be a year-round seller with 31% of sales occurring during the winter.

Stick with it

Pity the ice cream manufacturers. There's no doubt the product is popular Mintel reports that it's eaten by eight out of 10 adults but not that often, with only 18% of users eating a handheld ice cream at least once a week. Obviously, if we have a good summer, consumption goes up as Mintel says half of ice cream consumers eat it to cool themselves down. But 2014 was one of the coolest summers on record and last year was not a lot better. Charlotte Hambling, head of UK marketing at R&R Ice Cream, says: "The impulse category, particularly water-based lollies, is affected the most when the weather is cooler. Cooler weather across the summer of 2015 hindered the performance of the ice cream category, with convenience sales down 4.2% year-on-year (Nielsen data)."

Frost bites

There's great news for forecourt retailers selling ice cream Cornetto is available in a new size for men! Described by brand owner Unilever as the 'ultimate manly ice cream', new Cornetto choc 'n' ball is a 160ml size product versus Cornetto's traditional 90ml; it has a 'manly' price too of £1.75.

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Weekly retail fuel prices: 30 March 2020
RegionDieselLPGSuper ULUL
East118.96132.05114.52
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