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Blossom Hill launches social media partnership with florist

Treasury Wine Estates is launching Friendship Fridays, a new Blossom Hill social media partnership with Arena Flowers, aiming to keep loved ones connected.

Westons Cider expands Henry Westons brand with new variants

Westons Cider is expanding its £45m-plus Henry Westons brand with new variants Henry Westons Cloudy Vintage, Henry Westons Vintage Rosé and Henry Westons Organic Cider.

SHS Drinks adds dark fruit variant to WKD range

SHS Drinks is adding WKD Dark Fruit to its WKD range.

Stocking the good stuff

Pernod Ricard reckons there's a £15.5m sales opportunity in the premium wine and spirits category this Christmas, that's there for the convenience sector's taking. The company is urging retailers to give better visibility to premium products so they can win back sales from the grocery multiples. Pernod Ricard is investing £5m in the Christmas occasion, which will include advertising urging retailers to 'Stock the good stuff'.

Cheers to beers

It's a good time to be in the booze business. Nielsen figures show that the total off-trade BWS market was up 3.8% in the year to December 29, 2018.

Top-notch tipples

Christmas is crucial to the beers, wines and spirits (BWS) category and the week leading up to December 25 is the most important time, when 38% of December alcohol sales occur (Nielsen data).

Getting engaged

The alcohol market is arguably undergoing one of the most innovative and interesting times in its history with both big brands and smaller local producers bringing out new products at a rate of knots; and categories fragmenting into myriad niches that allow consumers to make new discoveries. An over-arching trend is a move towards drinking less volume but better quality, supported by off-trade stats from Nielsen, which show total take-home sales in 2017 were ahead by 4% in value, to just under £16.5bn, in a year when volume consumption actually fell by 1%.

Micro trends 1

Craft: Small is widely seen as good in alcohol at the moment, so much so that big global players have been busy buying up smaller players. In boutique gin, Pernod Ricard UK has taken a majority stake in Monkey 47 gin, Beam Suntory has bought Sipsmith and Campari has swallowed up Bulldog, while in beer AB-Inbev has bought craft brewers Goose Island in the US and Camden Town in the UK.

Micro trends 1

Consumer health concerns are causing big drinks' suppliers to look at their portfolios with alcohol-free, lower-abv and lower-calorie alternatives appearing in increasing numbers across many sub-categories. AB-Inbev feels the time may finally be right for Bud Light, the lower calorie version of Budweiser which lasted just two years after it was first launched in the UK in 1998. It contains just 27 calories per 100ml and has been brewed to 3.5% abv. A premium light lager, it is described as delivering a "fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish". The company has also begun importing Franziskaner Alkoholfrei wheat beer while Heineken has launched Heineken 0.0, an alcohol-free version of its flagship lager brand.

Cider is a really fruity proposition

After the post-Magners boom of the 2000s, cider has been having a tougher time lately and the category as a whole fell 2% in volume and 1% in value in the off trade last year, according to Nielsen.

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Weekly retail fuel prices: 25 May 2020
RegionDieselLPGSuper ULUL
East112.28121.59106.87
East Midlands111.76123.12106.54
London113.47124.97108.20
North East110.34125.25104.79
North West111.33119.82106.56
Northern Ireland108.52111.40102.55
Scotland110.64121.62105.63
South East113.2059.90124.27108.35
South West111.83124.12106.47
Wales110.29113.90104.94
West Midlands112.13125.12106.81
Yorkshire & Humber111.6957.70121.80105.92

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