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Jameson supports retailers in run-up to St Patrick's Day

Jameson is supporting retailers build excitement ahead of St Patrick’s Day on 17 March with a campaign focused on its Jameson, Ginger and Lime serve, which is easy for customers to replicate at home and will be activated across TV, digital, experiential activity and the on and off-trade.

product news: Lambrini runs Mini Cooper competition

Perry brand Lambrini has launched a line-up of limited-edition bottle wraps, together with a competition to win a brand-new Mini Cooper, in celebration of its British roots.

product news: Tetley's launches bottled ales

Ale brand Joshua Tetley & Son is launching its first range of bottled ales in four years, featuring Tetley’s Golden Ale and Tetley’s No.3 Pale Ale.

Top-notch tipples

Christmas is crucial to the beers, wines and spirits (BWS) category and the week leading up to December 25 is the most important time, when 38% of December alcohol sales occur (Nielsen data).

Getting engaged

The alcohol market is arguably undergoing one of the most innovative and interesting times in its history with both big brands and smaller local producers bringing out new products at a rate of knots; and categories fragmenting into myriad niches that allow consumers to make new discoveries. An over-arching trend is a move towards drinking less volume but better quality, supported by off-trade stats from Nielsen, which show total take-home sales in 2017 were ahead by 4% in value, to just under £16.5bn, in a year when volume consumption actually fell by 1%.

Micro trends 1

Craft: Small is widely seen as good in alcohol at the moment, so much so that big global players have been busy buying up smaller players. In boutique gin, Pernod Ricard UK has taken a majority stake in Monkey 47 gin, Beam Suntory has bought Sipsmith and Campari has swallowed up Bulldog, while in beer AB-Inbev has bought craft brewers Goose Island in the US and Camden Town in the UK.

Micro trends 1

Consumer health concerns are causing big drinks' suppliers to look at their portfolios with alcohol-free, lower-abv and lower-calorie alternatives appearing in increasing numbers across many sub-categories. AB-Inbev feels the time may finally be right for Bud Light, the lower calorie version of Budweiser which lasted just two years after it was first launched in the UK in 1998. It contains just 27 calories per 100ml and has been brewed to 3.5% abv. A premium light lager, it is described as delivering a "fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish". The company has also begun importing Franziskaner Alkoholfrei wheat beer while Heineken has launched Heineken 0.0, an alcohol-free version of its flagship lager brand.

Cider is a really fruity proposition

After the post-Magners boom of the 2000s, cider has been having a tougher time lately and the category as a whole fell 2% in volume and 1% in value in the off trade last year, according to Nielsen.

Location-led category

The alcoholic drinks market is more dynamic and exciting than it's been for many years, pointing to a profitable summer for retailers if the weather delivers the goods.

Raise your glasses

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East132.3563.90140.80128.93
East Midlands132.1271.23141.73128.82
London131.70142.12129.26
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
Scotland131.70139.60128.79
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
Wales130.9855.70137.19127.82
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

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